How do you make informed decisions

Make informed decisions with the help of dashboards

07.06.2019

Dashboards are a great way to do this. We explain how you can design it optimally.

Before you start: set goals

First of all, you need a strategy: set your business goals! They decide which data you need. For example, would you like to reduce costs, support productivity or innovations or improve the success of your email campaign or services?

Collect data and make goals measurable

Determine what data will help you achieve your goal or solve the challenge. But be careful when collecting data. It applies in the sense of the GDPR: As much data as necessary, but as little as possible. Only collect data for a clear purpose.

A company is an organism in which everything is interconnected. It is therefore advisable to make the data available to the entire company. Even if different data are collected from different areas, synergies can arise and data sets complement each other.

Even if most organizations have the data they need, they often don't know how to use it to make better decisions.

Filter the useful and usable information from all available sources. To be truly useful and to help you make decisions, data should always be viewed in context.

Easily visualize control metrics with dashboards

There are some pitfalls in visualizing data. Even the smallest adjustments to the graph can lead to misinterpretations. Dashboards are ideal for clear visualization. They enable the viewer to quickly grasp various information at a glance and to make trend-setting decisions more quickly.

A business intelligence system is usually behind a dashboard, which can bring together data from various sources and disclose it for further processing. This means that even complex content can be displayed in compressed form in dashboards and visualized graphically.

Intuitively operable and uniformly designed dashboards are decisive for the utilization of the data. Here are a few tips:

  • Be prepared to work with different data types and formats. You should therefore set all elements as standardized as possible
  • Remember: the arrangement and presentation of the data affects the interpretation
  • Pie charts are harder to grasp than bar charts and take up almost twice as much space
  • In principle, diagrams are easier to understand and more meaningful when they contain comparisons
  • Do without pictures. These only distract from the essentials
  • Use signal colors only sparingly, for example if you want to emphasize the content explicitly
  • As soon as you have placed all relevant data in the dashboard, do not add any further information - otherwise there is a risk of confusion


Overall, a clearly structured dashboard supports you enormously in quickly capturing important key figures and in being able to make decisions.