What is the use of WordPress
Creating a Website with WordPress - Our Beginner's Guide
No question about it, we are absolute fans of website builders like Jimdo, Webnode or Wix.com. Thanks to uncompromising ease of use, millions of users have managed to create a website with the help of these providers. But there are also numerous use cases that cannot be implemented with a website builder.
And that's where WordPress comes in. With an estimated market share of 41.0%, we are talking about the largest content management system (CMS) there is in the world. Since we work with WordPress every day, we would like to offer you a decision-making aid with this article.
WordPress.org: When a website builder isn't enough
The main difference between WordPress.org and modular systems like Jimdo or Weebly is the level of complexity. While you hardly come into contact with technology with website builders, you definitely need some technical knowledge to operate a WordPress.org website.
The big advantage of WordPress is its expandability. Once your website is on this platform, there are hardly any upper limits. Here are a few examples of use cases in which WordPress could be useful:
- You are a real estate agent and you want your clients to have apartments in theDatabase can search
- You want one Premium member area with integrated payment function to offer,
- You need one very special impressive design, which offers the latest technical refinements and is also flexible in the Code adapted can be.
- The competition in your line of business is very strong, so you need special ones SEO functions.
Especially if you need the utmost flexibility, are going to create a professional blog or want to pull information from a database, you should actually think about WordPress.org.
Note: this article is limited to the open source version WordPress.org. There is also WordPress.comwhich is much easier to set up. However, the .com version is comparatively expensive if you want flexibility similar to WP.org (install external plugins and templates), as you need at least the business tariff ($ 25 / month).
The pros and cons of WordPress (compared to website builders)
|Free: the software does not cost anything and can be downloaded for free. You have to pay for the hosting or premium templates.||installation: If you do not use a hoster with a 1-click installation, the installation is not entirely trivial and requires basic technical knowledge (FTP, MySQL, etc.).|
|Very high flexibility and future security: unlike with website builders, you (or a programmer) can change everything in the code with WordPress and adapt it to your wishes. WordPress is by far the largest content management system (CMS) in the world and will therefore not go away anytime soon.||Maintenance and security: one of the sticking points - you have to update your WordPress version regularly, otherwise the installation is vulnerable. The update itself is quick (one click), but unfortunately there are often conflicts with individual plugins, which in the worst case can paralyze the entire website. Those who are not technically savvy will quickly reach their limits here.|
|Free choice of web host: You can move your WordPress website from one hosting company to the next with relative ease. There are also a number of hosters that specialize in WordPress (see examples below).||No direct support: There are forums where volunteers help, but you cannot necessarily rely on them.|
|Templates: there is no CMS for which more templates are available than WordPress. A huge selection of ready-made designs is available in marketplaces such as Themeforest and Elegant Themes.||Not a real WYSIWYG: If you insert content, i.e. content, on your website, you do not see directly what the end result will look like, because you use abstract input masks when editing. In the case of website builders, on the other hand, you can see directly what you get: “What You See Is What You Get” is the name of the principle.|
|Plugins: There is a plugin for almost every application. E-commerce, membership sites, multilingual websites, booking engines, etc.|
|Community: There is no support as with website builders, but there are tens of thousands of programmers around the world who specialize in WordPress.|
How do you set up WordPress and how do you get a domain?
Basically, you can run WordPress on any host that offers PHP and MySQL support. It is even easier if you choose a web host that offers a package tailored to WordPress with 1-click installation.
These usually have a starting price of € 3-10 per month, which is not more expensive than most website builders. Often a domain and e-mail addresses are also included here.
Here are a few recommended hosting providers:
One.com: the easy entry into WordPress for little money
If you are looking for a cheap WordPress hosting company with German support, you can hardly get past One.com. You can set up a WordPress site at One.com in a few minutes.
In contrast to many other hosting companies, you don't get annoyed with buying additional services such as theme installation or additional plugins. A domain name with email accounts is always included.
|Benefits of One.com||Cons of One.com|
|WordPress can be installed directly via the administration. The setup is uncomplicated and done in a few minutes.||While WordPress is relatively easy to install, the general WordPress help and documentation from One.com could be a bit more detailed. Unfortunately, there are no tutorials, which is why either the support or, for example, an external forum must be asked.|
|If you can't get along with WordPress, you can also use the One.com website builder to create a website using drag & drop.||One.com is not suitable for larger projects, as loading times and server availability (uptime) are below average. Unfortunately, regular offline times have to be planned in here.|
|If you have any problems, you can contact support via live chat or email.|
> Here you can create a One.com WordPress site
1 & 1 IONOS: for emerging websites and blogs
One of the best-known providers in Germany is IONOS. The Webhosting Essential package starts at € 4 a month - this is usually enough to get you started. The package includes a free domain for the 1st year and 10 email accounts. The technology behind it is very good (in terms of loading time and server availability) and is therefore also suitable for medium-sized projects.
In addition, there are also special WordPress hosting packages (Managed WP) that you can switch to if you want automatic WordPress updates. These packages use exactly the same technology as the web hosting packages. The support is also the same.
|Advantages of 1 & 1 IONOS||Disadvantages of 1 & 1 IONOS|
|One advantage is the ease of installation. Thanks to the so-called "App Wizard", you can install your WordPress site in four steps. This means that even beginners can get started very quickly.||If your WP page is growing rapidly and attracting higher numbers of visitors at the same time, it could cause loading times to plummet. The business tariff (€ 8 / month) is designed for around 100 visitors per minute.|
|24 hour support by phone and live chat. Most support staff are also familiar with WordPress-specific questions to some extent.||Unfortunately, 1 & 1 often markets additional services that are not absolutely necessary (ranking coach, sitelock, etc.). You should be careful what you book during the ordering process.|
|One of the cheapest managed WordPress plans out there.||No staging server available.|
Raidboxes Managed WordPress Hosting
If you're building a larger project, then you should definitely think about real managed WordPress hosting. In contrast to normal web hosting tariffs, your WordPress installation is automatically kept up-to-date with updates.
Raidboxes also offers tariffs in which themes and plugins are automatically updated. Of course, you always have to check for yourself whether everything works as expected after the update. Fortunately, all packages contain caching to speed up the website and even a staging server.
Smaller websites can be hosted there for as little as € 9 per month in the MINI tariff. Anyone expecting up to 50,000 visitors per month is well advised with the starter tariff for € 15 per month. PRO (€ 50 per month) is even suitable for up to 100,000 visitors per month.
Live chat support is available daily from 8 a.m. to 10 p.m. - almost 24/7.
|Advantages of raid boxes||Disadvantages of raid boxes|
|Reasonable prices: You can use raid boxes from 9 € per month. That's pretty fair for a premium provider.||Storage space a little tight: in the STARTER tariff you only get 5 GB of web space (which can, however, be expanded).|
|Server location: Germany. Often a problem with American providers. In contrast, as a German company, Raidboxes only offers hosting in Germany (GDPR-compliant). In addition, the servers run on green energy.||CDN only external: In contrast to other premium WordPress hosters, with Raidboxes you have to set up the content delivery network yourself (e.g. Cloudflare). This is especially recommended for international websites. The support can help and recommend free providers.|
|Backups and staging area: Raidboxes creates daily backups. Manual backups can also be made. The restore runs via the backend and can be carried out by yourself.|
In addition, all tariffs offer a staging area where you can test updates and other changes before you adapt the live website.
|Support: WordPress experts are available here daily between 8 a.m. and 10 p.m. via live chat or email. Should there be a problem, it will usually be resolved immediately.|
> Try the WordPress hosting from Raidboxes (14 days free)
Where can you find good WordPress templates?
One of the biggest advantages of WordPress is without a doubt the great templates that you can buy for little money. There are also numerous free designs, but we would rather advise against them, as they often contain unpleasant cuckoo eggs: hidden SEO links to dubious websites are relatively common.
Premium templates are not expensive, however, and can be purchased on portals such as Themeforest or Elegant Themes. We have only made experiences with Themeforest ourselves. In terms of price, you get there between $ 30-60 (one-time).
You should pay attention to the following things when making your selection:
- How many times has the template been sold? The more users, the better the long-term support. Also pay attention to the change log.
- Reviews: have there been problems with other users?
- Responsive: only buy a template if it can be displayed properly on mobile devices.
How do you install a template?
Installation is pretty easy. You simply upload the template file and then select it.
After activation, the template may look like it's broken. However, this is completely normal because you have to add content first. Refer to the template documentation to find out where you need to make adjustments.
What is important is the difference between pages and posts. Pages are static pages, such as the “About Us” page. Posts are news articles that are dated.
What do you need to consider with regard to security with WordPress?
There are a few basic rules that you must follow in order to operate a safe WordPress installation.
- Choose a secure password! The longer and the more special characters the better. The same applies, of course, to the password for your web host.
- Change the default WordPress “admin” login to something else. Never publish entries with this login. If it is hacked, the attacker has full access to your website. Create a user with limited rights and use it to publish your articles. (Tutorial)
- Back up your website regularly (preferably daily) with a backup. The web host usually offers a corresponding backup function (such as Bluehost or WPEngine).
- Regularly update your WordPress version, theme, and plugins that you use. Whenever there are updates, you should also install them, otherwise your website could have security vulnerabilities. You should completely uninstall unused plugins. Important: create a backup before updating in case of problems. Even better: try the update in the test environment first.
Which plugins should I definitely use?
First of all, you should definitely use Yoast SEO if you want to be found in search engines. The plugin is free and allows you to customize the page title and description. The practical thing is that you can also see directly how Google then displays this in the search results. In addition, there are many useful professional settings that you can make with the Yoast plug-in.
TinyPNG (500 images for free) is an extremely useful plug-in that automatically shrinks image files (jpg and png) without any loss of quality, in favor of page speed, which has now become an important ranking criterion for Google.
Akismet is also one of the must-have plugins as it has declared war on comment and trackback spam. As an alternative, Disqus also works very well. With it you can manage comments and it also helps against spam.
Plugins for special applications: multilingual websites, e-commerce and membership areas
WPML for multilingual websites
We are often asked how best to implement a multilingual website. At WebsiteToolTester, we use WPML.org for this, which is pretty much the standard plug-in for it. Prices start at $ 29 per year. The complete WordPress installation (backend and frontend) has additional levels for the language versions. It is relatively easy to use.
Polylang is another plugin for multilingual websites that is even free. It has grown in popularity lately and has now become the default option for many developers.
WooCommerce for online shops
The most famous e-commerce plugin for WordPress is WooCommerce. It's free and adds an online store to WordPress. If you want to learn more about this plugin, we recommend reading our WooCommerce review.
Websites with member area and payment function
There are very good plugins like MemberPress or WP Wishlist to provide premium content for members. They are often used to provide course content as text, video or audio in a member's area.
You can define different access levels and collect membership fees directly via the plugin (e.g. via PayPal, Stripe, etc.), either as a one-off payment or as a subscription. The cost is ~ $ 99 / year. Updates and support are included.
It is definitely recommended to use WordPress for certain projects. Compared to website builders like Jimdo or Wix, beginners definitely need more training time here. And even if WordPress is free in itself, you will probably end up paying more for hosting, template or programming costs than for a website builder.
But if you already know that your project will be too demanding for a modular system in the foreseeable future, you can save yourself the move right from the start. With WordPress you rely on a future-proof system with almost limitless possibilities.
If you have any questions or feedback, please feel free to leave a comment!
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