What is the future of internet marketing

The internet of the future

Technological progress and especially modern forms of communication
cause constant changes in operational business activities. Often takes place
Change happens so quickly that innovations are soon out of date. The
On the one hand, scientific research tries to anticipate future developments
and to give recommendations for action in practice and, on the other hand, at the same time ex-post
to show which concepts are or will be in place in the long term.
Against this background, renowned authors from science and practice have set themselves the goal of presenting proven drivers of success for corporate success and at the same time showing particularly sustainable changes so that they can be understood as opportunities for promising economic action. The main focus is to pick out aspects of marketing and focus on those management instruments that modern forms of the Internet offer.

content
Fundamental paths to success from the perspective of science and practice
The Internet Age - Challenge and Design Opportunity
Ways to Success in the Internet Age - Finding a Sustainable Orientation
Information as the basis of successful marketing in the internet age
Starting points for the design of successful internet marketing

target group
Executives who are interested in both proven and emerging management techniques in the field of electronic commerce
Scientists and students with a focus on marketing

The publishers
Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner holds the Chair of Marketing at the University of Vienna.
Univ.-Prof. Dr. Klaus-Peter Wiedmann is professor at the Institute for Marketing and Management at Leibniz University Hannover.
Univ.-Prof. Dr. Dietrich von der Oelsnitz is head of the Institute for Organization and Management at the Technical University of Braunschw