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Exam preparation MoBriGev - October 15, 2013

QUESTION 1. Your client gives you the order to set up a Facebook fan page, because everyone has one. Which questions should be solved in advance before starting the actual setup of the site? Then go through the setup practically. (Remember to tick the box to cancel the publication.) Which apps would you use to complement the site and why? Are you legally “on the go” with your fan page?

ANSWER:
What is the exact objective, the topic of the fan page? How is the target group defined? Develop the POST concept. What can the company contribute to this? What should the agency do? Which measured values ​​should be achieved? How is the tonality, the visual language, the corporate identity of the company? Whoever can maintain the FP later in the company is responsible.
Practical setup: create a fan page on FB account, select the category / person, add apps, possibly external free apps (pagemodo - free app variant for subpages, possibly amiando - docked in FB for event planning), imprint visible without the app Immediately list the guidelines of the fan page in the info box. Invite several social media experts from the company and ensure continuation of the work through thorough training.

QUESTION 2. What are the differences between a Facebook fan page and a Facebook group?
ANSWER: a FB fan page is publicly intended for fans / customers / interested parties of a person / company / institution. There they can receive and comment on information. Comments can be moderated. Evaluation via likes and shares possible. Can be searched publicly. The purpose is the public use and the virality effect of the page. Monitoring is available. Statistical evaluations are currently (10-2013) readable from 30 likes-me-statements.
A Facebook group can be made public, closed or secret. Members are invited to do so. The purpose is internal exchange within the group. An evaluation of the usage is only possible to a limited extent. No apps can be loaded for it. Documents can be uploaded and only made available for this group. A unique email address is available. There is no need to give an imprint.

3. At the beginning of the course there was a small task on Conversation Prism. Which channels do you use more intensively after the course? Compare the Web2.0 tools you use with your initial situation. What has changed in your own behavior towards social networks?

ANSWER: I have received extensive impressions of the countless possibilities for active participation in the social web. While I was previously mainly in the area of ​​Web 1.0, with static websites and only using Facebook, XING, Dropbox and picture stores, I now use blog systems such as WordPress, microblogging systems such as Twitter, image channels such as Pinterest, fotocommunity, Instagram, social channels such as Google+, monitoring and analysis tools - Google Analytics, Twitter analysis tools, video channel - Youtube, Vimeo, event planning - amiando, webinars edudip, slideshare and many more. which I will continue to familiarize myself with in order to be able to solve future tasks for companies and agencies.

QUESTION 4. You are an entrepreneur and are thinking about using social media (basic knowledge is available). You are accordingly looking for an agency that could possibly support you. What questions would you ask a social media marketing agency, and what answers or counter-questions would you hope for if you were to support this agency on the social web in the future?

ANSWER: 1. What is theirs Definition of social web? How is your networking, reference groups?
2. What should ours Companies on the social web do? (Develop business goal and communication goals)
3. What can you do for us afford and what do we have to do take over yourself? (Preliminary work and implementation, then integration into company processes)
4. How long does it take until we are established in the social web? (Development work, depending on goals, patience is required)
5. How to evaluate You the success of communication in the social web? (Develop metrics according to the goals, which numbers, KPIs)

QUESTION 5. It is your task to set up a VLOG trainee. How would you set it up? (Which Web2.0 tools would you use?) What additional legal framework would you create and what might the comment guidelines look like?

ANSWER: First of all, I would start an internal trainee blog on a test run without publishing it. More links and comments can be added on a blog than on a pure YouTube channel. Through training, the trainees are familiarized with the existing corporate social media guidelines and policies, as well as with the technical creation of a blog and the creation of videos on YouTube. It is advantageous to use already experienced users as experts who explain it to everyone else. The subject of the project should be communicated clearly to everyone. Comment guidelines regulate the Netiqette on the blog and are developed together with all trainees - the following is used: the preamble - explains the purpose of the guidelines, why do they exist? Etiquette - understandable description of the desired interaction with each other, how should one behave? Offense - explicitly undesirable content and behavior, which offenses are not tolerated? Consequences - Clarification of the consequences of a violation of the KRL, what are the measures in the event of a violation?

Internal competitions and surveys make the roles clear and encourage everyone to participate. It is regulated who writes what, photographs, films, moderates, etc. In the posts, which should generally be uncensored, the trainees present their activities, personalities, tasks and the business environment in the film. The YouTube channel is in the start-up phase still unpublished, but should also become public quickly. By using the social media button, later dissemination and virality takes place.

After the short start-up phase, the trainee vlog is distributed and linked on the company website, it is mentioned by internal and external e-mails and invitations, as well as the inclusion through press releases and conferences (filming again and putting inline) in the local, regional press , IHK magazine, industry specialist magazines, etc .. The apprentices can first carry out the evaluation themselves using appropriate monitoring tools and then submit it to management or the relevant training department. The advantages of the trainee blog are clear - the appreciation and identification of the individual with the company. For the company, the VLOG is another prestige object, an increase in the level of awareness, the reputation in the public is strengthened, the pool of applicants is growing from year to year, the company no longer needs to start so many trainee searches, the applicants like to come modern company in training.

QUESTION 6. You should announce an unconference / bar session in advance. This has already taken place several times. The old manager, however, jumped off and can no longer be reached. You are built on and you could easily bring new momentum to the matter. What is your planning in the run-up to the unconference? Which social channels or Web2.0 tools would you rely on?

ANSWER: There must be enough time be in advance to complete all planning. The planning must be done completely before the implementation. That means one complete as-is analysis bar sessions that have already taken place. Then the location, the date and the location are determined.
resources: Sufficient staff for setting up and dismantling as well as enough helpers during the bar session must be available - a size determination is based on the experience of previous events. Channels: Considerations where announcements have been made so far, possibly expansion to other channels for more virality. Advance notice: Create text, search for images, invitations are made using the conventional method e-mail to all regular customers, previous visitors, registered interested parties, winners, bloggers and journalists. And for Tweetmyevents as a seeding platform, via Tweet scattered the announcement in which the Event hashtag is included, under which you can always find the event. The logo of the event is also used for Twibbon and badgets, digitally for participants and as a button for visitors on the day. A special one Event website (for 1 & 1 with forum, forms, counters and evaluation statistics) or that Blog in addition (WordPress, Blogger) with social media buttons, are updated or newly created, on which the current development status of the planning at any time with the current one Schedule program is recognizable.
The Program flyer as a PDF is offered for download and sent along everywhere, guest articles on different channels from the lecturers, Call for papers with guest voting, Portraits of the actors, interviewVideos and from the last event on YouTube, presentations the guest lecturer on slideshare, interactive programming - whereby the program items can be contributed by participants for the Service for arrival with descriptions and accommodation must be taken care of (bookings), clarification - how and where should the Campaign spread as seedingProject for the masses or rather as a niche project for experts and specialists. Preparation of Google+ Hangout, that runs during the session in order to integrate participants from outside. TInstall witterwall tools such as Visible tweets run live in the background on the projection surfaces, where the active participation of the guests on the premises is ensured by microphones on all levels of the location. The Event planning is done via amiando processed with lists of participants, ticket sales, discounts, etc. The event is discontinued on tweetmyevents as well as on XING the business portalwhere it will be posted to the appropriate groups. At t3n, the bar session should be in the Barcamp calendar be entered. By creating a newsroom on the website, all channels and publications are combined and clearly sorted. By asking everyone Mobile users Even with the invitation to post their impressions live as a reporter (don't forget), a lively picture of the bar session and a multicultural exchange of blows between all guests on site and "broadcast" to distant places emerges.

This is my planning up to the implementation of the bar session, based on the explanations in the book PR in the Social Web - further typical characteristics of event planning can be seen in the best practice examples from t3n.

Keywords: bar session, ConversationPrism, event planning, facebook, Facebook group, fan page, questions to agencies, practical tasks, social media