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Make money with affiliate marketing

Posted by OSG Team 03/27/2021 Category: Affiliate 8 Comments

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For private individuals as well as businesses, it is quite possible to earn good money with affiliate marketing. Whether you just want to earn a second income or start a new business right away, both are feasible. There is still a lot of potential, especially in niche products.

In a previous article Affiliate Marketing: What Is It and How Does It Work? we have already made you familiar with the most important basics of this online marketing discipline. In this you will now learn which affiliate networks and programs are best for making money with affiliate marketing and where the opportunities for operators of niche websites lie.

1. Make money with affiliate marketing through affiliate programs

1.1 Google Adsense

Google AdSense is one of the most popular forms of affiliate marketing for websites from bloggers to some of the biggest publishers on the web. AdWords customers Pay their advertisements per click (PPC) on Google. In return, Google shares a percentage of that revenue with the AdSense publishers.

Google AdSense is a program used to display Google advertisements from advertisers on third party websites. Google generates a large part of its advertising revenue with AdSense. The ads can be in different formats be played out. The design options are diverse, from text and display to rich media ads.

AdSense delivers targeted advertising for the participants' websites. Google reviews ads using language filters and professional linguiststo prevent the display of inappropriate text or content and to ensure that all material meets professional editorial and ethical standards. Competitive advertising can be blocked by the website operator.

Google AdSense is an inconspicuous affiliate program with good earning potential for affiliates. The implementation of the advertisements in a website is easy and the maintenance effort is low, because Google takes care of the delivery of the appropriate ads. The Google partner program is considered to be the top-selling program in the world.

  • easy implementation
  • high CPC payments
  • low maintenance
  • ideal for blogs and pages with editorial content
  • lack of transparency about the distribution of revenues
  • Payment only at the end of the following month
  • Payout only from the minimum amount

1.2 eBay Partner Network

The eBay Partner Network (EPN) also offers you many opportunities to earn money with affiliate marketing. eBay is one of the most popular websites on the WWW and the world's largest shopping and auction house, on which millions of products from private individuals and dealers are sold. The eBay Partner Network is an affiliate marketing network through which you can contact you Find suitable products and integrate them on your site. Affiliates receive a commission when a user clicks on your eBay link, starts bidding on and buys products on eBay, or registers on eBay.

With the eBay partner program you get a simple and transparent earnings model. When your traffic to eBay is converted into a purchase, you will receive a percentage of eBay sales. Your Income depends on the amount of salesthat you generate for eBay. This means that your commission as an affiliate depends on the amount of commission that eBay receives for a sale and not on the amount of the sales price of a product.

The commissions charged on eBay vary greatly depending on the product category. In order to optimize your earnings from the eBay Affiliate Program, you should consider yourself focus on high quality categories. If you manage to attract first-time eBay buyers, you can receive up to 200% commission bonus. The minimum threshold for commission payments from the eBay partner program is low at 10 euros. Payments are usually made on the 22nd of each month and include income from the previous month's activities.

eBay offers regularly numerous seasonal and category-based offers and promotionswhich gives you a financial incentive to generate more traffic for a purchase on eBay. Last but not least, eBay is one of the most trusted names in the online world. In 2015 the company celebrated its 20th anniversary and has been running its affiliate program successfully since 2001. Affiliates can expand globally by generating traffic to eBay websites in 13 countries and a multitude of languages.

  • simple application process
  • lucrative commissions between 50% and 70% of eBay revenues
  • extensive range with 800 million products
  • low payout limit from 10 euros
  • fast payouts on the 22nd of each month
  • Bonuses and promotions
  • high level of awareness
  • own commission depending on the amount of commission that eBay receives for the sale

1.3 idealo partner program

The idealo partner program was only introduced in July 2016 by idealo internet GmbH, which was founded in 2000 and has been operated via the Affilinet network ever since. With over 8 million users per month according to their own information, idealo one of the largest price comparison portals in German-speaking countries.

As part of the idealo partner program, publishers receive attractive remuneration either as:

  • Clickout - this is a CPC compensation From 0.14 euros, which a publisher receives when a visitor redirected from his website to idealo clicks on “To the shop” on the idealo website and is redirected from to the partner shop. The clickout is shown as a lead at Affilinet. The second possible compensation is that
  • Sale- this is a CPO remuneration in the amount of 1.5% of the value of the goods. Publishers receive this remuneration when visitors who are referred to idealo order a product directly from idealo using the “For Sale” option. However, the “for sale” option is not available for all products at idealo.

Idealo provides four different advertising media for its affiliates:

  • Link generator
  • Text links with anchor text
  • TopDeal and search widgets
  • banner

With the link generator from idealo, publishers Easily and quickly create tracking links for selected product pages and insert them into your own website. In addition, idealo provides simple text links including freely changeable link text for different categories. The idealo partner program also offers affiliates a large number of different banners for almost all categories and provides various TopDeal and search widgets.

The duration of the idealo cookies is 60 days. Pages with mandatory click, PaidMail providers, SEM affiliates or Postview partners are not permitted for the idealo partner program. The billing and payment of the remuneration takes place from an amount of 25 euros per month by bank transfer through Affilinet.

  • easy creation of tracking links
  • Variety of different banners
  • TopDeal & Search Widgets
  • low payout limit from 25 euros
  • monthly payouts
  • attractive remuneration via clickout or sale
  • rather unsuitable for pure new customer acquisition

1.4 Amazon PartnerNet Program

The Amazon PartnerNet program is one of the largest affiliate marketing programs in the world. The retail giant is silent about the exact number of affiliates. However, it is estimated that several hundred thousand publishers this includes. Amazon provides its affiliates with numerous well-engineered and well-converting advertising media such as text links and banners free of charge. Depending on the product category, Amazon pays its affiliates a commission of between 1 and 10 percent of the value of the goods.

For product advertising on your website, Amazon offers you among other things

  • Text links
  • Banner links
  • Site stripes
  • Search and bargain widgets

The integration of the Amazon advertising material is easy to carry out, even for affiliates without a technical background or special knowledge.

From an affiliate's point of view Most lucrative categories on Amazon include furniture, clothing, game and software downloads, and shoes and jewelry. Here Amazon pays a commission of 10 percent on the entire shopping cart. This means that if a customer buys other products, you as an affiliate will also receive a commission for them, even if you have not advertised them on your website.

Due to the large selection of products, the Amazon partner program is suitable for different forms of affiliate marketing. It is important to have a reputable website with good content and high traffic. Quite a few affiliates, including many operators of so-called niche sites, earn money with the Amazon affiliate program monthly commissions in the high three-digit to four-digit euro range.

  • wide range of products with several million products
  • numerous mature and well-converting advertising media
  • Commissions for the entire shopping cart
  • punctual and reliable commission payments
  • optionally payment by check, bank transfer or as a voucher
  • For some products that are in high demand and often bought (e.g. consumer electronics), the commission is only 1 percent
  • Commission only if purchased within 24 hours of being forwarded to the affiliate page

1.5 In-house affiliate programs

Not every merchant makes his affiliate program available through one of the small or large affiliate networks. The Amazon partner program and the Ebay partner network are the two largest of the so-called in-house partner programs. But some other companies also offer it Affiliate programs that can only be used directly through the company.

Often these are companies that specialized in certain products or services to have. For example, Auxmoney or Vexcash only offer consumer credit. Affiliates can apply to participate in the affiliate program directly on the Auxmoney or Vexcash websites. Private individuals aged 18 and over without a business can also apply. The Commissions for affiliates with these providers are very high.

For example, Vexcash offers a 2-stage remuneration model with pay-per-lead (PPL) and pay-per-sale (PPS) and payments between 1 and 25 euros. According to Vexcash, affiliates earn an average of 285 euros per month. The conversion rate at Vexcash is 3.8% and the actual loan financing rate is 70 percent. Affiliates who advertise a new private investor for auxmoney who pays 100 euros receive a commission of 40 euros.

Earning money with affiliate marketing is also possible with check24's in-house partner program. The comparison portal offers different categories that can be advertised by affiliates. Check24 pays high commissions, which are paid out without cancellation when comparing gas and electricity tariffs and amount to at least 20 euros per lead. Cancellation-free means that if a customer receives the contract for a change of provider, you as an affiliate will receive the commission regardless of whether or not the change comes about.

2. Make money with affiliate marketing through social networks

Making money with affiliate marketing is also possible without your own blog or website. Social media platforms such as Facebook, Instagram, Pinterest, Twitter or Google+ also offer various options for affiliates. For example, auxmoney and Tarifcheck24 provide advertising material for affiliate marketing in social networks or leave it to the affiliates to decide whether they want to advertise the products and services on their own website, in social networks or via email marketing.

2.1 Instagram example

It is not possible to post direct links under pictures on Instagram, but at least there are via service providers such as,, stylelike or indirect ways to set affiliate links. This usually works with a reference to clickable links in the biography of an account, the only place on Instagram where this is possible. Interested followers can be forwarded to shop pages. The commission is then split between the affiliate and the said platforms.

In Instagram you can also use the Instagram story for affiliate marketing, because you can set a link there, the user only has to swipe up the story.

  • no website required
  • long range
  • good earning potential
  • no direct links under pictures possible
  • The willingness of users to leave the platforms is usually low

3. Make money with affiliate marketing on niche sites

A niche site is a website whose content is based on a narrowly defined and only interesting topic for a small audiencethat is outside the mainstream is focused. Blogs in which the operator writes exclusively about a certain topic can be seen as a niche site. Such topic-specific niche sites offer an interesting opportunity to earn money via affiliate links.

Because a niche site is the counterpart to a market niche that companies can use for themselves to do lucrative business with very special products with little competition. Transferred to affiliate marketing, these are websites, such as advice platforms for products or services only required by a few consumers. An example would be a website or blog about home dehydrators. Dehydrators are not in mass demand, but rather a high-priced niche product for health-conscious consumers with a correspondingly narrow market.

The advantage of a niche site for affiliates, like a market niche for companies, lies in the low level of competition. In particular, the Far less competition for the top spots in Google search resultsthan websites promoting popular products. The conversion rate and the earned commissions can be correspondingly high.

As with other websites in affiliate marketing, the same applies to niche sites that the content and the information offered to the visitors are decisive for the success of the site.

  • low competition
  • high conversion rates
  • Commissions for the entire shopping cart
  • good earning potential
  • low maintenance
  • Attribution is not always clear, which means there is a risk of loss of commission

4. Risks Associated with Affiliate Marketing

Aside from all of the tempting ways to make money from affiliate marketing, you should check out these too financial and legal risks be aware so as not to be unpleasantly surprised at some point.

4.1 Irregular income

No affiliate can be guaranteed that their activities will result in regular income. Even sites that convert well can run out of money at some point. That risk exists especially for niche sites with seasonal products. You can counteract this with several pages for different products.

4.2 Lack of transparency in commission payments

As an affiliate, you have no control over whether your commissions are correctly billed and paid out. Of course, this does not mean that merchants or affiliate networks have unfair intentions (read our article on affiliate fraud). As a rule, you can in all likelihood assume that everything will turn out right.

4.3 Affiliate Marketing and Copyright

Making money with affiliate marketing also comes with legal risks. One of them is potential copyright infringement. Especially, if images or brand names are used without the consent of the merchant or the manufacturer. If in doubt, ask the merchant before using a picture from their website for your affiliate page.

4.4 Affiliate Marketing and Competition Law

Violations of competition law usually attract one expensive warning by competitors. Affiliate pages that pretend to be a test page for certain products, even though no product tests are carried out themselves, are an example of this. Your competitors are particularly wary of this, as consumers like to search for test sites.

If you consider the aforementioned points and don't let them put you off, nothing stands in the way of making money with affiliate marketing.

5. Conclusion

As an affiliate marketing agency, we see great potential and many opportunities in this channel to earn money with it. With the evolution of social media platforms into sales portals, you no longer even need your own website. Like every discipline in online marketing, successful affiliate marketing begins with one well thought out strategy and requires consistently high quality and well presented contentthat offer users added value and consequently bring high traffic to your affiliate website.

You should therefore carefully weigh up which partners and networks are best suited to your topic. The implementation of the advertising material provided by the merchants on your own website is usually straightforward. The higher the number of visitors, the higher your possible commission income. International affiliate marketing offers a way to expand your reach and your own potential.

If you have any questions about the numerous methods to earn money with affiliate marketing, please do not hesitate to contact us or to find out more about professional affiliate marketing on the OSG website!

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6. Frequently asked questions

What is Affiliate Marketing?

Affiliate marketing means partner marketing. The affiliate (partner) advertises the company's products or services on their website, blog or on social media and receives money when a purchase is mediated.

How Can You Make Money With Affiliate Marketing?

There are several ways to make money from affiliate marketing. One method is to earn money through affiliate programs (such as Google Adsense). Furthermore, you can earn money on social networks (e.g. Instagram), even without your own website or blog.

What partner programs are there in affiliate marketing?

There are numerous partner programs in affiliate marketing. These five partner programs are among the best known: Google Adsense, eBay Partner Network, idealo partner program, Amazon PartnerNet program and in-house partner programs.

What are the risks of affiliate marketing?

Affiliate marketing has its positive sides, but it also comes with some risks. One risk is that you only have an irregular income with it and that you don't get a fixed amount per month. Affiliate marketing is also associated with legal risks. It is very easy to violate copyright law and you have to be particularly careful. Competition law must also be observed, otherwise expensive penalties may apply.