A domain name is required for bloggers
Select the correct domain name for the blog
All components of a blog have a more or less large influence on the number of visitors.
The same applies, of course, to the domain of a blog.
Today's article tells you what to look out for.
What is the right domain?
There is no such thing as the “one” correct domain, but you can go wrong when choosing your own blog domain. On the one hand, it is certainly a mistake to underestimate the effectiveness of a domain.
The domain is what many visitors get to see first. Often before the actual content of a blog. In Google search results, in AdWords ads, in links from social news sites, etc.
But that's not the only reason why your own domain plays an important role. From a search engine point of view, the domain is not unimportant, even if it no longer has this crucial role, as in the early days of Google and Co.
In addition, you bind yourself to the selected domain and have to cope with it in a few years. Changing the domain is not without its problems and is usually associated with a deterioration in your own search engine rankings.
Therefore, you shouldn't rush to register a domain, but think carefully and think through the alternatives carefully.
How do I find the right domain?
As a blogger, you usually get your readers through search engines or links from other websites. This means that these readers do not enter their own domain by hand.
Don't make the mistake of thinking that you should therefore choose any cryptic domain with 5 search terms. Keyword stuffing has long been of no use in domains and is perceived rather negatively by Google.
Instead, one should consider that blog readers, at least the regular readers, also enter the domain by hand to see what's new. Accordingly, the domain should be relatively easy to remember and not contain any foreign words that are difficult to spell.
With the help of the Google AdWords keyword tool, you can find out which matching keyword is particularly popular. Because if the blog content matches the keyword in the domain, then you are usually well ahead in Google for this keyword. In addition, your domain is often linked to your blog as anchor text (e.g. www.selbstaendig-im-netz.de). If your domain contains the most important 1-2 keywords, then that's definitely positive.
A DE domain should also be used for a German blog. That simply brings more trust with the readers and, for example, also with advertising customers.
You should also think carefully about which focus of content you choose. It's not uncommon for the content focus of a blog to change over time. If the domain is tailored too precisely to one topic, this could cause problems if the range of topics on your own blog shifts.
Many bloggers have chosen their own name as the URL in the past. That's not particularly clever as you can't build a brand that way. And keywords in the domain are also important.
An old domain that you buy can provide instant traffic. It is true that millions of new pages are created every day. But many blogs and websites also “die”. If you find a good domain that is already registered but not maintained, then you should see whether it is perhaps worth purchasing. This is often quite cheap and such an old domain already has some backlinks and is listed in Google. Make sure that there was no spam or similar on the domain (Wayback Machine) and that this domain also has a PageRank.
More tips about the domain
Always make sure that the domain is registered in your name (you have to be the domain owner yourself). Otherwise it can happen later that someone claims the domain and the whole branding and backlinks were in vain.
You should also avoid using protected names (such as company and brand names) in your blog domain. That only creates trouble.
The choice of a domain should therefore be carefully considered and the words used also have an impact on the traffic, even if this influence is no longer so great today.
Especially in the long term, your own domain should fit the topic, but not restrict you too much and leave some leeway.
Then nothing stands in the way of good development, at least from the domain's point of view. :-)
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