How can I promote my travel blog

How to start a travel blog with WordPress and make money

Would you like to become a travel entrepreneur and support yourself and your family with the income from your blog?


But don't proceed with setting up your WordPress travel blog just yet.

First, you need to develop a business mindset towards your travel blog.

Before logging a single travel experience, you should be able to explain what is different about your travel blog. You should also be able to identify the people you want to connect with.

Another way of saying this is:

You have to choose a niche.

Choosing a niche can help you stand out from thousands of other travel blogs. This makes it possible to attract a laser target audience that has the same interests as you. The importance of choosing a travel blog niche

Most travel blogs don't make money because they don't stick to a niche. Often such blogs are side projects or just a few random online travelogues.

These blogs do not have a unique value proposition or target audience.

If all you want to do is create an online travel journal then it won't be a problem if you don't have it.

However, if you want to make a full-time income from your blog, you need to pick a niche.

Real life examples

Monica from The Travel Hack explains:

Unfortunately, "travel blogging" is a saturated niche. So if you want to do it, you need to further target your niche towards a more specific travel area.

Think about combining two niches:

  • Travel + fashion
  • Travel + cooking
  • Travel + children
  • Travel + Review of Boutique Hotels
  • Travel + fitness
  • Travel + Spas
  • Travel + celebrations

Basically, Monica suggests combining your passion for travel with another of your passions to create an ultra-specific niche.

Monica's blog niche is obviously travel. However, it is aimed at people who have full-time jobs and are planning weekend trips.

So your niche is weekend + travel.

I know the idea of ​​combining two niches is going to look a little weird at first, but there are plenty of successful travel blogs that have done it.

Here is another instance 'The travel bite'blog.

In her travel blog, blogger Rachelle Lucas combines food with travel.

Just like Monica and Rachelle, you too need to go from being a traveler to being a certain type of traveler (blogger).

So think outside the box.

Think about combining two niches.

For example, you can specialize in travel + festivals.

Better still, you can specialize in covering food festivals. Or maybe gay festivals.

If the above brainstorming doesn't help, use a few suggestions from Jessica at Global Girls Travel:

  • Budget travel
  • Solo travelers
  • Female journey
  • Travel photography
  • Adventure travel
  • Luxury travel
  • Travel around the world
  • For work on the go
  • Food goals
  • Music destinations
  • Travel off the beaten path
  • City or country guides

You may be wondering:

“Won't I limit my audience's reach by sticking to a niche? After all, do I love all types and forms of travel? "

Well the answer is: NO.

You will not.

Choosing a niche is all you need to prepare for a narrow segment in the broad travel-loving audience, but it's also the only way to create a strong connection with that segment and become their central resource when planning their trips.

Once you connect with a niche of travel lovers, they start buying stuff based on your recommendation. They trust you when they recommend:

  • Travel gears
  • Travel packages
  • Hotels
  • Restaurants
  • Flights

The more these users trust your recommendations, the higher your income potential.

Before you proceed to the blog setup phase, take a minute and fill out the following template:

I am a travel blogger covering ___________ trips. I want to connect with people who are _____________.

With this you can start working on your WordPress travel blog. Now let's see a simple 3 step process for creating a travel blog with WordPress.

Step # 1: Get the site up and running with domain names and hosting

You can give your blog any name you want, but avoid using terms like vagabonds, travelers, adventurer, travel, and more as the market is filled with blogs whose names include these terms.

A simple solution is to use your own name as the domain name of your site.

Where to register your domain name

When you find a name, go to Namecheap and register it. Namecheap is one of the best domain name registrars offering competitive pricing and great customer service.

Which hosting service to use?

After the domain name, you need to buy a web host. Jerry has reviewed more than 60 hosting companies at WHSR and written this helpful WordPress hosting guide.

Because of this, I would recommend going with either InMotion Hosting or Hostinger for your needs.

Step # 2: Choose a Great Travel Blog WordPress Theme

After you've chosen a domain name and hosting, the next step is to choose a WordPress theme for your travel blog.

Free WordPress Themes

Here are two great free themes to get you started:

Free Topic # 1: The Minimal

I would call the Minimal one of the most thoughtful and balanced free WordPress travel themes out there.

It has clean typography and has a nice homepage slider. It's also responsive, which means it looks great on tablets and mobile devices too.

The minimalist has some helpful widgets like the new post widget, popular post widget, author widget, and social media widget.

It can easily take many hours to install and place these widgets in a meaningful way. This theme uses these widgets wonderfully, and has each of them in the perfect places.

There are also two menus that give you more control over the navigation of your website.

It is very likely that when you install the free version of this theme, you will be so excited that you might want to upgrade to the Pro version.

The Pro version costs $ 59.00 and comes with nice 6-page layouts along with some other Pro features.

Demo & details

Free topic # 2: Nomad

The Nomad WordPress theme is another nice option.

It's responsive and has a sleek slider on the home page. It also has up to 4 items just below the slider.

I like the way the ad slot is provided in the header of the topic. You can use it to advertise offers from your partners.

It also has a widget area that you can use to provide additional information to your reader.

Demo & details

Paid WordPress themes

In addition to the free themes mentioned above, here are the of 3 paid themes for you:

I was struggling to find the following topics, and it's not because there aren't a lot of good travel blog WordPress blogs, it's because there are way too many. And choosing one that strikes the right balance between design and usability is quite a task.

I hope you like the following choices:

Paid Theme # 1: The Journey

The Trip is a beautiful travel blog theme that comes with a powerful page builder.

Trip's page builder lets you choose one of the built-in page layouts and add design elements from the builder's library to create beautiful website pages in hours.

This theme supports WooCommerce and has an elegant shop page. You can use this to sell your products or partner products.

Another interesting feature of this topic is that you can schedule backups. So the theme will automatically create a backup of your content on the days you set days or dates.

With the backup feature, you don't need to install or purchase a separate plug-in to create backups.

Demo & Details / Cost: $ 59.

With Themefurnace you can also test the theme before buying it. Just visit the TestLabs area, log in and you can use the theme in the provider's test environment.

Paid topic # 2: Travelop

The Travelop design is a beautiful WordPress travel blog that uses a lot of white space.

Its design is easy on the eyes and helps the reader focus only on the content.

Travelop has 3 blog layouts: masonry, list, grid. You also get 3 header styles. I checked out the demo and all of the blog layouts look great.

If you don't like full-width themes, you can choose the nested layout option. You can also position the sidebar however you want.

If I was thinking from a blogger's point of view, I wouldn't ask for anything more than what this topic offers.

Of course, it doesn't come with the bells and whistles of themes that have page builders and so on, but you don't always have to have all the hassle.

Demo & Details / Cost: $ 45.

If you like minimalism, another theme to try is Eighty Days by Greta Themes.

It's a lot like Travelop but has a very zen feel to it thanks to the white area. You can use EightyDays for $ 40.

Paid topic # 3: Hermes

This WordPress travel theme is going to stun you! If you check out the design, you'll see 39+ layouts. These demos alone show how flexible Hermes can be.

You can use Hermes to create any type of travel blog and make sure it is as busy or as minimalistic as you'd like.

You also get a page builder that allows you to design custom layouts from scratch.

Demo & Details / Cost: $ 49.

3 features that make this theme a great travel blog option

Feature # 1. Provision of paid entries via Wiloke Submission

Wiloke Submission allows users to sign up for an account on your website and submit content about their services or products.

With this plugin, advertisers such as providers of travel equipment, restaurateurs, travel agencies and transport services can create content with their services and charge them for publication.

This is a great way to monetize a travel blog (more on this in the next section).

Feature # 2. A nice rating widget

When you pursue a niche, your followers will believe your reviews and recommendations. And a nice reviews widget is all you need to add value to your reviews. Hermes treated you here.

You can even allow your readers to contribute to the products discussed on your website. This can lead to a significant amount of social evidence for your ratings.

Feature # 3. An elegant poll widget

Even top publishers use surveys to get readers. Hermes includes a simple poll widget that allows you to add polls to any part of your website.

Step 3: important plugins for your travel blog

There are no special plugins that add travel book specific functionality to a WordPress site. Below are some recommendations that you can use to improve your blog's SEO and overall user experience. For more recommendations, see Christopher's post on the most downloaded WP plugins in 2016.

SEO by Yoast

This WordPress plugin supports you in optimizing your content for target keywords.

In addition to this central function, you can use SEO by Yoast to create the sitemap of your blog (and submit it to Google). They also use SEO from Yoast to get your blog submitted to the various search engines. This feature helps to index your blog extremely quickly.

Demo & details

Total toilet cache

WC Total Cache helps optimize a site's performance. First and foremost, it is a cache plugin that provides cached copies of your website to a visitor.

A cached copy is a copy in which all static elements (such as the header and sidebar) are preloaded and only the content that is changed is dynamically loaded.

WC Total Cache also improves site load times by minimizing and compressing files.

Demo & details

Thirsty Affiliates

Thirsty partners help you beautify your affiliate links.

So you can take an ugly link like and convert that to -name /.

Demo & details

Earn money with your travel blog: HOW?

How does it feel to get paid to travel?

It took me a couple of years figuring out how to make money travel blogging while staying true to my travel style and readers. Now that I've more or less managed to find that balance, it feels a little unreal that I can do almost 80% of my life through my blog - which only started out of passion.

- Shivya Nath (in Cash Overflow interview)

Once your functional blog is ready and you are done with some content, there are some of the monetization tactics that you should start off with.

A lot of bloggers make the mistake of thinking, "Oh, let me hit the X visits / month mark and then I'll monetize the blog."

There is no real use in waiting. You can start with DAY 1.

Now let's see the different ways a travel blog makes money. First comes the income, which is not in cash, but ...

Travel agencies or press tips

When companies sponsor your trip, they'll cover your main travel expenses. In return, you are expected to post the sponsor's product or service on your blog.

Such travel sponsors generally include accommodation, transportation, and sightseeing.

Try to look for sponsorship as early as possible.

The first step is to identify companies that support bloggers.

Travel blogger Julie Smith from Drive On The Left gives this great tip for finding sponsors for your trips.

She says the search phrase travel bloggers use to find such companies is:

All opinions are my own blog

As you understand, this is a disclaimer that is usually written at the end of a review.

So if you are looking for this keyword, look for the blogs in your niche that have been posted. There's a very good chance this review was from a sponsored trip.

For example, if I were to write a travel blog about Kuala Lumpur, my version of the search phrase would be:

Next, Jules suggests reading these blogs and looking for phrases like "Thanks to Hotel xx for helping me with my visit ...".

The following screenshot shows one of the search results. I searched for the word "support" and found the hotel that supported travel bloggers.

There you have it, a hotel that supports travel bloggers with accommodation.

Likewise, you need to find and reach such companies. Read Julie's full post (it's the best I can find for this purpose).

Some travel blogs also have a previous sponsor page where you can find the companies that supported those blogs. Reise Wunder graciously shares his list.

That brings us to the other monetization methods.

Monetization # 1: Freelance Writing

I was surprised to learn that many travel bloggers offer freelance writing services.

But then I realized that travel bloggers are the best content creators for thousands of tour operators and agencies.

Travel blogger Bryan Richards makes a significant amount of his freelance writing income.

And if you think that only newbie bloggers offer freelance writing, you are wrong. Even established travel blogs offer this service.

In addition to freelance writing, Thrifty Nomads, a popular blog for travelers on a budget, offers a freelance photo service as well.

Freelance writing can be an easy way to make money when you need assistance initially. You can send pitches to tour operators and offer them the letter.This income could help you until your other passive income channels grow.

However, must also

If you choose this method of monetization, you will have to strike the balance between the client's work and your personal blog, or end up writing for your clients only and your blog will be ignored.

Add a "Hire Me" page to your WordPress travel blog for freelance writing appearances.

Monetization # 2: Sponsored Content

Travel blogs are one of the few niches where readers easily accept sponsored content. In most other niches, readers get suspicious when a blogger posts sponsored content.

In sponsored content, you charge the travel business to write about the products and services on your blog. Most travel blogs charge a flat fee for such content.

If you are just starting out, you need to find such stores and send cold places to them. When you email them, make sure they have a link to your ad kit.

Some travel bloggers make their advertising kits freely available on their website, while others are requested by potential sponsors.

Depending on your preference, either post this information directly on a page called "Work with Us" or mention that a sponsor can email you to access the kit.

While she doesn't give the prices of the various sponsorships or sponsored content, she does give a lot of information on her blog.

Vicky's promotional kit is as vibrant as her blog.

  • The niche of the blog
  • Pageviews
  • Statistics on their social following

(By the way, you can see on Vicky's Services page that she also offers freelance writing, copywriting, and editing services.)

Monetization # 3: Endorse Products You Use Through Affiliate Marketing

The third important source of income for a travel blog is income from sales commissions.

You can check out any product that your blog followers find useful. It could even be a mosquito repellent for travel!

Pro travel blogs recommends using the following portals to search for products / services to support them:

  • Amazon
  • Ebay
  • Expedia
  • iTunes
  • STA Travel
  • Tripadvisor
  • Wotif

Before you apply to be an affiliate on these websites, add a ton of content to your website. Applying for these affiliate programs without a busy website could result in your application being rejected.

There are many more online monetization methods out there (we've talked about another 20 here) but remember that most of your revenue comes from 3-4 of your monetization channels. So focus on developing these first.

Digging Deeper: Travel Blogging Courses

There are some very thorough premium travel blogging courses created by successful travel bloggers. These are bloggers who earn six figures from their blogs.

If you follow the roadmaps of these courses, you will get your course fee back soon. Here's one for your consideration:

The business of travel blogging

Matthew Kepnes - founder of the award-winning travel blog Nomadic Matt - created this course. He promises to be with and with you every step of the way on your blogging journey.

You can see the course modules below:

  • Design Tutorials - Learn What Makes a Website Beautiful
  • Get media attention - This is how you will be featured online and in print
  • SEO Tutorials - Learn How To Rule Google
  • Tips for Social Media Success - Grow Your Fan Base From Day One
  • Technical Support - Get your blog set up the right way
  • Branding Tutorials - How to Choose a Name to Remember
  • Product Creation - Make things people want to buy
  • Guest Blogging - Get featured on other, larger blogs
  • Recommended Books - Biographies and Marketing and Strategy Books That Changed My Business
  • Expert Interviews - Over 10 hours of exclusive interviews with the best online minds
  • Newsletter tutorials - how to engage your readers
  • Marketing Strategies - How To Start And Take Advantage Of Your Blog
  • Interactive Webinars - Powerful monthly webinars
  • Private? Facebook Group - A community of hundreds of like-minded people
  • Case Studies - Four other successful travel bloggers

Course Details / Cost: $ 297 (3 monthly payment of $ 99)

(Note: the link to Nomadic Matt's website is an affiliate link. WHSR is paid when you sign up using this link.)

Packing ...

So this is the help you need to set up and monetize a great WordPress travel blog.

The best way to learn more about the travel blogging business model is to read income reports from other travel blogs (such as, we fail words,, we fail words,, we fail, words, we fail, and we fail us the words.).

I wish you the best of luck with your travel blog.

About Disha Sharma

Disha Sharma is a digital marketer-freelance writer. She writes on SEO, email and content marketing and lead generation.