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GetResponse Review: All advantages and disadvantages at a glance
In this GetResponse Review, I am looking to see what place the well-known tool of email marketing can take in today's marketing mix. GetResponse has recently released many new functions and now offers much more than just designing and sending e-newsletters: AutoFunnel, webinar hosting, landing pages with e-commerce.
In this GetResponse review we clarify:
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Let's start now with an initial overview of GetResponse. To experience and test all functions "live", you can test GetResponse free of charge (and without a credit card) here:
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What is GetResponse?
GetResponse is initially an email marketing app with which you can build a mailing list, create newsletters, and automate your emails to subscribers with the help of autoresponders.
It offers all modern management functions, e.g. to view and analyze statistics of the email marketing campaigns, the opening rate, click rate, forwarding, etc.
However, recently, GetResponse has come a long way and is increasingly becoming an all-in-one marketing solution.
Numerous tools for digital marketing are hidden behind the title "Liberate your marketing": In addition to e-mail marketing, you can now also host webinars, build landing pages, and create automated sales funnels (sales funnels, which GetResponse are called "auto tunnels") and use extended CRM functions (Customer Relationship Management).
Let's look at all of this in detail now ...
An overview of the important functions of GetResponse
Let's start with the most important tool in the toolbox: email marketing. Anyone who has done a little research with email and marketing knows that email marketing is not always email marketing.
Modern email marketing doesn't have too much to do with sending emails anymore. All systems can do this. More important is the management, segmentation and automation of the processes.
It is very gratifying that GetResponse has a lot of tools in its range of functions and is probably one of the most comprehensive on the market.
GetResponse not only offers all the important functions that you would expect from an email marketing platform (list hosting, autoresponders, analyzes, etc.). GetResponse recognizes the signs of the times and is moving more and more in the direction of all-in-one solution for marketing - up to and including e-commerce!
The question is whether GetResponse is an all-rounder or whether it would like to dance at too many weddings. But let's stick with pure email marketing for now.
The heart: the autoresponder.
The core business of GetResponse is of course the autoresponder. Autoresponders are e-newsletters that are sent to subscribers at set intervals. For example, they can send a welcome message immediately after registering in the mailing list. A day later, a discount offer is sent to interested customers. A week later, customers can be encouraged to follow you on social media.
However, it is less the time-based messages than the action-based messages that are exciting. Because action-based messages come into contact with interested parties through user actions. As a result, these messages are sent exactly when the customer is "ready" to receive the offer.
Actions can be, for example, the following customer actions:
- Customer opens email
- Customer clicks a link
- Subscription to specific list
- Changes in the contact settings
- Completed transactions / goals
All of this can be quite complex - and so that we can keep track of things, GetResponse has developed what is known as »Marketing Automation«.
Thanks to this marketing automation, the complete workflow can be created using a drag & drop builder. Using rules (time-based and action-based), we can determine exactly when which user should receive which offer.
This type of functionality goes far beyond what is traditionally offered by autoresponders and enables a customer to be guided through their customer journey via email. ActiveCampaign or KlickTipp in particular offer a similar concept, but both of them can become very expensive very quickly.
However, it is important to note that the more advanced marketing automation features (i.e. scoring, cart abandonment) are not available in every plan.
What are the GetResponse e-newsletter templates good for?
Many providers come with thousands of templates. GetResponse also offers countless templates to choose from. I always find this a bit superfluous as everyone usually has to create their own template for their company. So much more important is the question of how good the email builder is. But no matter: customers always ask for the templates ... so let's take a look at them.
There are tons of templates on all sorts of topics. This gives us a good starting point to create our own design. And this is important: the templates are also very customizable: you can easily change fonts, layouts and images using the controls provided. and of course nothing prevents you from designing your own HTML email templates.
There is no arguing about the aesthetics: Here you literally have to form your own picture. I think the templates are fine, as they only serve as a start for my own design anyway.
In addition, GetResponse, as the dinosaur of email marketing, also has countless designs from third-party providers such as Theme Forest, so I'll close this topic here.
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Responsive email designs ...
GetResponse was one of the first providers to offer e-mail responsive design, i.e. the e-newsletters are automatically optimized for the respective device. In the meantime, all competing products have actually integrated this function - it just doesn't always work as smoothly as with GetResponse.
Here GetResponse can benefit from the longer experience and offers its users a very good user experience in the mobile area as well.
When creating a newsletter, you can switch to the "mobile view" at any time to check the email view on your smartphone.
Typographically, GetResponse relies on the usual "web-safe fonts" (Arial, Times New Roman, Georgia, Trebuchet, etc.). This is encouraging with regard to the GDPR and also ensures that e-mails are displayed more evenly in different e-mail programs.
GetResponse Analytics area
GetResponse offers a number of analysis and reporting options. Of course, all standards are offered: open rate, click rate, unsubscribe rate, etc.
But there are also very nifty features that I would like to briefly mention:
- ›One-click segmentation‹: Find people who have not read an e-newsletter. Move these to their own subscriber segment in order to follow up with these customers or, if necessary, to sort them out.
- "Metrics Over Time": Find out when most subscribers respond to emails so that future emails can be sent at those times.
- »Email ROI«: Track sales and check how effectively the email campaigns increase sales.
Sure, Mailchimp and co have some similar reporting functionality, but GetResponse is definitely one of the most comprehensive out there.
Comprehensive split test
I love tests. It is always better to work with real numbers than to rely on your gut feeling. GetResponse's split testing functionality has been around for a couple of years and is very mature.
It is more comprehensive than what several competitors offer since you can test up to five different messages against each other. Most tools only offer 2 to 3 test options here.
So if split testing is important to you, you should take a close look at GetResponse.
More than emails 1: Your own landing page
Online advertising campaigns that use landing pages that match the campaign usually generate far more leads and more sales. The aim of the landing page is always to achieve a specific goal with clear information and clean, well-designed data.
Now, building a website for every email campaign can be a chore. And this is where GetResponse's landing pages come into play.
GetResponse offers its own landing page builder!
Given that leading landing page tools like Unbounce or Instapage cost around USD 99 and USD 129 per month, respectively, savings can be made here - even if you choose a larger GetResponse tariff.
More than email 2: hosting webinars.
This is very exciting. GetResponse introduced the ability to host webinars on the platform.
Webinars are a great way to generate leads. So it makes sense to have your email database and webinar tool under one roof.
Above all, this is exciting in terms of price, as it also makes the large GetResponse tariffs very competitive compared to pure webinar solutions. For example, Gotowebinar, a leading webinar service, charges $ 89 per month for hosting webinars with up to 100 participants. You can do the same with GetResponse - and a lot more for around half of it!
In the GetResponse ›Essential‹ plan, a webinar with up to 100 participants can be held, the upper limit is 300 or 500 participants in the larger tariffs.
You can also purchase the webinar functionality as an add-on.
What I like about GetResponse's webinar features:
- Participants do not need to install any software to attend the webinars.
- One-click recording of the webinars
- Screen sharing function for participants
- free online storage for playback files
I find the webinar functionality to be a very useful tool in your marketing toolbox. By integrating this tool into your account, GetResponse offers a considerable advantage over the most important competitors, especially since these are immediately linked to the other integrated functions.
I know this in this form mainly from BuilderAll. But it is always good for us users when the market faces competition here.
More than emails 3: GetResponse auto tunnel
The »car tunnel« function is quite new. This is more than just a new feature, it shows GetResponse in a whole new light. So far, GetResponse has been an email marketing suite. With the new car tunnels, GetResponse will become an e-commerce platform.
The idea behind car tunnel is simple and practical at the same time:
- Create a product catalog
- Create the right landing pages for your products
- Start an advertising campaign for your landing pages
- Add your landing page visitors to your autoresponder
- Direct users to the sales pages of your products (also created in GetResponse)
- Sell the products directly through GetResponse
- Start an onboarding campaign via email
- or follow up via email should the customer fail to complete the purchase.
In short: Create the complete Seles funnel directly with GetResponse, without the need for other tools (apart from a payment processor such as PayPal or Stripe, etc.). And that's not all: If you want, you can even include other third-party platforms, e.g. Shopify or Etsy or others, in order to use their functions in the sales channel.
This is sure to be an exciting innovation from GetResponse. GetResponse cannot (currently) outperform established e-commerce solutions. But for small business owners and sellers of a small range, this is a great way to get started with e-commerce.
What is the GetResponse CRM good for?
Is Getesponse a CRM? Let's see. But let's start at the very beginning: It's frustrating that many well-known CRM tools have to copy data back and forth as CSV files.
Now GetResponse is an email marketing system - not a CRM. So it stands to reason that you shouldn't expect all the functions of a real CRM. But important things are pretty well done: you can create sales pipelines, add contacts, and manually track activities (emails, phone calls, etc.) with those contacts.
But there is more: CRM is integrated with all of GetResponse's email marketing functions. Users can be added to a CRM pipeline or trigger autoresponders based on their activity (filling out forms, opening emails, purchases, etc.).
And whoosh, we landed in a CRM area that is quite sufficient for most of us.
An example of using the CRM would be:
- You are promoting a product A and the customer subscribes to your e-mail list for product A on the sales page
- A few days later, this customer is sent an automated email with an advertisement for product A.
- Based on their reaction (clicking on a certain link, etc.), the customer is moved to another list and invited to an online training (webinar) on product A.
Everything can be solved directly through GetResponse. Very convenient. For this type of functionality one uses otherwise quite expensive CRM products Infusionsoft & Co. or one has to manually put together a setup from various tools.
But there is also something missing to classify GetResponse as CRM with a clear conscience. Nice. The most noticeable loophole is the tracking of email activity outside the system. Systems like Salesforce can, for example, set a Dropbox email address when sending an email to a lead and recording all communication over the course of the contact.
As I said: GetResponse is not (yet) designed for such things. The management of Deals & Options is also not on the priority list. On the other hand, you can certainly see the actions carried out (opening, clicking, etc.) in relation to previous e-newsletters in the contact area in detail. In addition, Zapier also opens many doors to link external systems with GetResponse.
In addition, the CRM area is constantly being expanded. Task management has been added, tags can be assigned, customers can be given scores depending on the action.
Conclusion: From today's perspective, GetResponse CRM is a useful CRM with good functions. I am confident that the features will evolve over time. Since GetResponse's CRM functionality is tightly integrated into email marketing automation, this could become a powerful tool especially for SMEs.
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The email catcher from Hamelin ...
Okay, how do customers get on the list? Quite simply, either via »OptIn« or »Import«.
Single opt-ins and double opt-ins are available as opt-ins. In the first case, the person will be added to the mailing list as soon as they click the send button on the registration form. In the latter case, the subscriber must confirm their email with a confirmation link.
In Europe, the double opt-in is mandatory - and also leads to cleaner data.
The registration (opt-in) takes place via an HTML form. GetResponse offers many templates here that you can customize as you wish. When the form is ready, you can integrate it (depending on the target page) via API or you can simply copy a little code into your website. Finished. So there is nothing surprising to be found here.
Unfortunately (as with many providers) the functions of the embedded forms are a bit rudimentary, e.g. you cannot simply deactivate individual elements on certain devices. I therefore use tools such as ConverBox or ThriveLeads anyway to incorporate my optins into the websites ...
Professional marketing with segmentation
Everyone who knows me knows that I am a big fan of segmentation. I want to know if I am writing to a prospect or a customer! I would like to know which product my customer bought, how many products he bought and when he bought which product or read which email.
In my opinion, all of this information must be taken into account in marketing if I want to reach the right customer with the right message at the right time.
Here GetResponse offers some tools to deal with data segments. It is precisely in this important discipline that many main competitors fail.
Suppose you have a mailing list in GetResponse that is divided into four segments:
- Interested in product A
- Buyer product A
- Interested party product B (upsell)
- Buyer product B (upsell)
With GetResponse, each buyer can be assigned to a segment (depending on the action and list). As part of the campaign, it can only be selected which segment I would like to address (or deliberately not address). You can not only notify / exclude several segments at the same time, but also do this for individual lists.
You rarely find this kind of flexibility, e.g. with Active Campaign or KlickTipp (tag-based) ... but at a higher price.
This flexibility can only be found at Mailchimp, for example, if the extended segmentation functions are activated via the Pro plan.You may remember that I mentioned at the beginning that the free plans usually contain few functions.
Important: GetResponse deliverability!
All the great functions are of no use if the mail does not reach the customer. Email deliverability is probably the most important consideration (although often overlooked) when choosing an email marketing tool.
Not all email marketing providers are so transparent about their deliverability rates. GetResponse is quite open here.
"At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability is dependent on many factors, including the content of your messages, the deliverability rate for each mailing can vary. For all of our customers, however, we pride ourselves on our overall deliverability rate is currently 99%. "
OK. That sounds good. Too good to be true But independent tests also show that the quota is good on average, i.e. the vast majority of e-mails also reach the recipients.
What is fair is that GetResponse shows the deliverability rate of each message in the analysis. That is very transparent.
Tip: If you want even better delivery rates, you should use a system called DKIM email authentication. This can also be used with GetResponse (from the »Professional« plan).
How user-friendly is GetResponse?
Okay, this is hard to answer. I work with online tools every day and find my way into all kinds of systems very quickly, while my mother fails with the iPhone.
Nevertheless, everyone should be able to get used to GetResponse very quickly. So everyone should be able to import contacts without any hurdles, create an initial campaign, set up the autoresponder and keep an eye on the statistics.
All in all, GetResponse is pretty intuitive.
Other tools like Mailchimp benefit from the fact that they offer less and therefore have a leaner user interface.
The e-newsletter editor is a good standard in my opinion. The drag-and-drop builder is flexible enough to work with blocks of content quickly. In detail, however, this could be a bit simpler and more intuitive. Here you have to search a little and practice.
There are four GetResponse plans:
- Basic - from 13 EUR per month to send an unlimited number of emails to up to 1,000 subscribers
- Essential - from 45 EUR per month for up to 1,000 subscribers
- Professional - from 89 EUR per month for up to 1,000 subscribers
- Enterprise - from 1,199 EUR per month for lists with more than 100,000 entries
If you want to add more subscribers to your list, the costs go up. At the upper end of the scale, you can expect EUR 450 to 580 to host a list of 100,000 subscribers in the "Basic" to "Professional" packages.
With regard to the "Enterprise" plan, the exact pricing depends on the requirements and the list size.
Substantial discounts are available when paying 12 or 24 months in advance (to. 30% discount). Note that these are considerably more generous than what most other platforms offer.
Main differences between the plans
All GetResponse plans naturally cover the important basics - the core functions include:
- Importing and hosting an email database
- wide range of templates
- Autoresponder functionality
- responsive email designs
- Split test
- Blog-to-email functionality
- Comprehensive segmentation
- Social sharing tools
But there are also differences between the ›Basic‹, ‹Essential‹ and ›Professional‹, for example:
- CRM - GetResponse provides a (basic) customer relationship manager tool for the Essential plan or higher
- Landing pages - in the ›Essential‹ plan or higher
- Webinars - from the 'Essential' plan - the plans are limited to 100, 300 and 500 respectively
- user - You can create 3 users in the “Essential” plan, 5 in the “Professional” plan and 10 users in the “Enterprise” plan.
- E-commerce - GetResponse e-commerce tools are available starting with the Essentials plan.
- Split testing - Unfortunately, this important function is only available for the "Essential" plans or higher.
How does GetResponse's pricing differ from that of its competitors?
As long as you use the basic entry-level models, GetResponse is usually cheaper than the competition. This is even more true if you use many email addresses.
For example, if you have a mailing list with 10,000 contacts to whom you want to send an unlimited number of emails per month, hosting with GetResponse costs around 42 EUR per month. It's cheaper than Aweber, Mailchimp, or Campaign Monitor
Mad Mimi or (in my opinion unbeatable in price) BuilderAll is cheaper here.
In detail, you sometimes have to look very carefully at what the competition is offering, because Mailchimp, for example, offers a lot of price groups, so that the advantage can shift in favor of Mailchimp for some list sizes.
If you only have a small list (less than 1,000 contacts), GetResponse's pricing is also quite competitive.
Two things to consider when setting your pricing:
- Some competing providers offer free accounts for users with a small number of contacts. It should be noted that these offers do not offer the full range of functions and are therefore difficult to compare with a paid plan.
- If you pay 1 or 2 years in advance, you can get significant discounts from most providers. So compare these prices too!
My conclusion: GetResponse is quite competitive in the pricing department.
GetResponse free trial
GetResponse offers a free trial version for currently 30 days, which is fully functional, can be used for up to 1,000 subscribers - and which is NOT tied to the specification of credit card details.
You can test the free version here.
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Conclusion of my GetResponse review
GetResponse is not only a cost-effective e-mail marketing solution, it also offers many tools that go beyond pure e-mail marketing, such as the automation of campaigns, landing pages, webinar platform, e-commerce, SalesFunnel and CRM functions.
If you put all these tools together, the price is not only fair, but downright inexpensive. There are few tools, such as Builderall, that take a similar approach.
I think it's great that GetResponse has another exciting ›all-round offer‹. As a designer, I always find things that I would do "differently", but there is very little that really bothers me. The drag and drop interface could run a little smoother, but this is whining on a high level.
Bottom line ...
With GetResponse you get a solid product. Marketing automation is fun and the new "Auto Tunnel" is a great and easy way to get into the world of e-commerce. The idea of being able to host webinars on the same platform is great, even if the design here could in my opinion be a little more modern. The way to further expand the CRM functionality is just as great.
Together with the comprehensive analysis and split test functions, GetResponse offers a powerful marketing package here.
So then: I hope this review helps you. As I said: just test GetResponse for free and check for yourself whether it meets your needs:
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