What are the best blog niches

Find the perfect blog niche - step by step

One decision bloggers face when starting their own blog is choosing a niche, but some don't care about it at all. It is a very important decision that will have a major impact on the future of blogging.

Because without the choice of a niche and the related decisions, it becomes very difficult for a blogger to make a blog really successful.

This article gives tips on choosing the right blog niche and I share my experiences.

Finding the Perfect Blog Niche - Preliminary Considerations and Goals


As always, the first thing you should turn on is your own brain. :-)

No seriously. Even if it's something like that one If there is no common sense, you should still think about your new blog first.

  • What do I want to write about in the blog?
  • How well do I know the topics?
  • How much time do I have to blog?
  • Which blogs are there so far in the subject area?
  • Do I want to earn money with it?

These are some of the questions that should be considered first. Because without specific goals it is hardly possible to find the right path. When choosing a blog niche, for example, it plays an important role whether you want to earn money with it or not. So you should have at least one goal defined.

Once you are clear about the answers to these basic questions and have set goals, then you can start with the specific research of the niche.

1. Find niches with large numbers of visitors

When I analyze the potential of a new blog, I use different tools.

So I usually look first in Ubersuggest. This allows you to determine the search volume and other data on search terms / keywords without logging in.

There you select “Germany” as the country and “German” as the language. In the field for the search terms, enter a suitable search term that, in your opinion, best fits the planned blog.

The SEO tool now analyzes this keyword and lists related words along with their average search volume.

Here you can see how often the specified search terms are searched for. In addition, you get other interesting keywords displayed, one or the other of which could also fit.

With Google Trends you can discover other keywords and, above all, find out how the search queries for individual search terms have developed.

This helps to identify whether a topic still has potential for improvement or not. It can also be very useful for a new blog to identify trends.

However, this is not enough. You should also look at the competition.

2. Look at the competition

First, you should look at the search results that Google outputs for the individual search terms. What are the first search results? Are they big and strong portals or rather small websites or blogs? Of course, it tends to be easier to push small websites or subpages from the top positions.

There is also a useful browser add-on that helps with competitor analysis. When activated, the SeoQuake SEO add-on displays various information under each entry in the search result. E.g. age of the domain, backlinks, domain strength etc. This information helps a lot to determine how strong the competition is.

You should then go directly to the websites and see whether it is just a subpage or a complete blog / website on this topic.

You should also look at the code. Are these competing websites well optimized for search engines or not?

If the competition seems too strong overall, then you should consider choosing your own blog niche a little differently. Below is a note on how to deal with “red oceans” and the opportunities that “blue oceans” offer.

3. Refine blog niche

There are two ways in which you can avoid the greatest competition within a subject area and still find your target group.

Themed mashup

Is there already strong competition on topics A and B? Then simply combine A and B or combine A + C with another topic. The competition for the term iPhone, for example, is very strong. So, for example, you could start a blog on the topic of “iPhone for Women”.

Self-employed in the network at that time was e.g. a mashup of “self-employment” and “Internet” and thus something new.

Subject sub-area

Many blogs want to cover too large topics. However, it is better to limit yourself to a narrower subject area. You can always expand the subject area later. For example, one could limit oneself to the subject of “iPhone Business Apps”.

4. Is it financially worth it?

For many professional bloggers, this question is crucial. But that depends on your own goals. If you don't want to earn money with your blog, you can skip this paragraph. :-)

If I want to know whether a blog topic is financially worthwhile, I take a look at affiliate networks, among other things. Are there affiliate programs there for my blog topic? Are There Several Affiliate Programs I Could Market?

How big is the Google Ads competition. In the keyword tool mentioned above, you can see the density of competitors. The value PD shows how many companies want to advertise for this keyword. As a rule, the more, the higher the click prices and thus also the earning potential with AdSense, but also with advertising.

The tool also outputs estimated click prices. Although these are not binding, they give a good impression of how profitable the search terms and the related topics are.

But you should also look at the Google Ads ads directly on the search results pages. Are they "cheap" eBay ads or are they really companies that advertise there?

Basically, a clear topic specialization is a good thing. The target group becomes clearer and in many cases you have better monetization options. A clearly defined target group is very interesting for advertising companies.

However, too much specialization (e.g. on just one computer game) is bad. If you only deal with one company and / or one product in your blog, you will, for example, have problems establishing direct marketing.

For good direct marketing and also good AdSense click prices, there have to be several competitors on a topic.

Specialization Effects

Many bloggers think that if they choose a clear niche from the start, they are circumcising themselves too much.

After all, hundreds of thousands of people search for “iPhone” per month, for “iPhone Apps” only a few thousand. Many bloggers prefer to choose the topic with the higher potential target group. But that is often a fallacy.

This chart shows how blog specialization often affects:

This chart is of course only an abstraction and in individual cases it can look different, but in my experience these curves are correct, especially the blue one.

The more specialized a blog is, the ...

  • it reaches fewer potential readers.
  • higher search engine rankings are usually achieved.
  • There are fewer sources of income, but more suitable.
  • you get more awareness in this niche. You can be considered an expert.

In my opinion, blog specialization has more advantages than disadvantages. However, you shouldn't overdo it and place yourself in a niche that is too small.

A while ago I analyzed the advantages and disadvantages of large and small websites in detail on my blog Self-employed in the net. In this article, I am looking into the question of whether many small websites / blogs or a few large websites / blogs are better.

The blue ocean


Also here in the blog I discussed the book The blue ocean as a strategy. This book shows very well the mistakes many companies make in the market. This can also be carried over to blogs.

Many go to “red oceans” that are teeming with competition and thus make success very difficult.

Instead, successful companies go into “blue oceans”. These are new niches that may not yet offer so many potential customers / readers, but are free of competition or at least have little competition.

This is exactly my approach when looking for new blog topics.


When looking for the niche for my board game blog, I looked at the existing blogs and then went a bit in the thematic direction.

In addition, many blogs review all kinds of things and I wanted to specialize more there, too.

The blog did very well and is now my second most successful.

I would be interested to know what your experiences are in looking for a new blog niche.

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