Why are cookies bad for you 1

What do I have to consider for the cookie policy?

In these instructions we will show you what should be stated in the cookie policy of your homepage.

What is a cookie policy and when do you need it?
What do I have to consider for the cookie policy?
How do you create a page for your cookie policy in the website builder?
Are you running a Google Ads campaign?
Note: These instructions are for guidance only. One.com cannot offer any legal advice. To ensure the legal security of your cookie policy, you may need to seek legal assistance.

What is a cookie policy and when do you need it?

Cookie guidelines inform visitors to your homepage that cookies are being used. The wording should be kept easy to understand and contain as few legal technical terms as possible.

Cookie guidelines indicate the consequences of accepting or refusing cookies. This should help your visitors make an informed decision.

If cookies are used on your homepage, you should inform your visitors about this by means of a cookie policy.

Note:Are you running a Google Ads campaign? Then you can add a tracking code to your homepage builder page, after which you will need to view a cookie policy.

What do I have to consider for the cookie policy?

Your cookie policy should address three aspects:

What are cookies?
What do you need cookies for and how are they used?
How can cookies be prevented?
Tip: Various templates for cookie guidelines are available on the Internet. You could adapt these to your needs and publish them if necessary.

What are cookies?

At the beginning of your cookie policy, you should briefly explain what cookies are in order to make your visitors aware of this topic.

Example:

Cookies are small text files that are saved in your browser as soon as a homepage is accessed. These text files usually contain a website and an identifier. Cookies help ensure that the full functionality of the homepage can be used, e.g. products placed in the shopping cart are not lost.

What do you need cookies for and how are they used?

You should then explain how and for what you use cookies. It is not necessary to list all cookies by name, but their purpose should be clear.

If cookies from third parties (e.g. Google Analytics) are used, you must list them separately and clearly state their purpose.

Example:

We use cookies so that we can offer you the full range of functions, for example by allowing you to remain logged in. If you fill out a contact form, we use cookies so that you do not have to fill out your contact details again in the future.

Third party cookies

We use cookies from third parties to record how you use our homepage, e.g. which pages you visit for how long. With the knowledge of how customers get to our homepage and use it, we can design our campaigns in a more targeted manner.

How can cookies be prevented?

Last but not least, you should show how the acceptance of cookies in the browser can be prevented or how your visitors can refuse their consent (opt-out). For the former, you could, for example, link instructions from the browser manufacturer.

Example:

You can prevent the acceptance of cookies in your browser settings. However, this can limit the functionality of websites. The cookies on our website are not absolutely necessary, but add to the scope of functions.

You can find out how to delete cookies in the browser in these instructions: How can I delete cookies?

How do you create a page for your cookie policy in the website builder?

An additional page for your cookie guidelines can easily be created in the website builder. Just remember not to show the page in the menu. The following instructions will help you:

How can I add a new page?
How do I hide a page?
You don't have access to the website builder? You can try it out free of charge for 14 days and create a website in no time. Start your trial version now

Are you running a Google Ads campaign?

If you have created a Google Ads campaign in the One.com control panel, we recommend adding a tracking code to your website builder page. This can increase the effectiveness of your campaign; see also: How do I add the Google Ads tracking code to my website builder page?

As soon as you include a tracking code, you will need to set up a cookie banner with a link to your cookie policy. The Google Ads product offered by One.com is provided by Sitewit.

Example:

We use so-called tracking cookies, which serve to improve our advertising campaigns. It is recorded how you got to our site, which advertisements you clicked on and which pages were called up.

The Google Ads tracking code sets the following cookies:

Sitewit.com

  • _swa_u - is used for statistical purposes - absolutely necessary - validity: 999 days (or depending on the setting when you call it up for the first time)
  • _swa_su #### (#### describes your account master record) - is only set when calling set_site_unique_id - Validity: 1000 days or 0 if the cookie is in sessionOnly mode

Doubleclick.net

  • IDE - used by Google DoubleClick to record and report customer activities on the website as soon as an advertisement from the advertiser is called up or clicked, for the purpose of measuring efficiency and delivering targeted advertisements - Marketing / Statistics (necessary to collect campaign statistics - Validity: 2 years

analytics.sitewit.com

  • ASP.NET_SessionId - maintains the session status of the visitor when changing pages - mandatory - validity: browser session of the visitor
  • AWSELB - for distributing visitor traffic to multiple servers in order to optimize server response times - mandatory - validity: visitor's browser session

connect.sitewit.com (if the product has been activated)

  • ASP.NET_SessionId - maintains the session status of the visitor when changing pages - mandatory - validity: browser session of the visitor
  • AWSELB - for distributing visitor traffic to multiple servers in order to optimize server response times - mandatory - validity: visitor's browser session
You don't have access to the website builder? You can try it out free of charge for 14 days and create a website in no time. Start your trial version now

Related articles:

How do I add a cookie banner to my page?
How does One.com meet the requirements of the GDPR?