How many Pebble smartwatches have been sold

Smartwatch pioneer Pebble before sale to Fitbit

According to media reports, the smartwatch pioneer Pebble is about to be taken over by the fitness specialist Fitbit. The company, known for its fitness bracelets, is more interested in the Pebble operating system and app platform, the industry service reported on Thursday The information, the Financial Times and the technology blog TechCrunch. The price is low.

Pebble caused a stir in 2012 with a crowdfunding campaign in which the start-up raised money from users for its first watch. It raised $ 10.2 million - the record for the Kickstarter funding platform at the time. This year Pebble followed up with another collection campaign for a new watch model and a small cellular modem for on the go. This device with the name Core is supposed to be delivered at the beginning of next year according to previous information. The information wrote, however, that Fitbit is not interested in the continuation of the Pebble brand.


TechCrunch According to the deal, it is only about $ 35 million to $ 40 million. The Financial Times wrote that founder and boss Eric Migicovsky was actually aiming for a price of 200 million dollars, but the sum is now drastically lower. Pebble had not been able to convert the time advantage into market share. Apple became the market leader with its smartwatch, which was launched in April 2015, and holds this position by a clear margin, even if sales fell significantly this year.

Fitbit recently had its own problems, which also have to do with the competition from smartwatches such as the Apple Watch. The company disappointed the analysts with the forecast for the current Christmas business. Fitbit is the market leader in fitness bracelets that count steps and calories burned, for example. The company has so far stayed out of the smartwatch market and has instead opted for a sports watch with fewer functions. (jk)

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