You can design new customers

10 attractive ways to acquire new customers

What resolutions have you made for 2020? Was one of them, yours Customer base to enlarge this year?

Here are 10 proven tipsthat will help you get more customers.

1. Discounts and Promotions

Offer your new customers Discounts and promotions at. Consumers are still looking for bargains and deals today. Lure them too Introductory discounts in your store or offer special offers, such as:

  • Buy 3, pay 2
  • free gift wrapping for the first three purchases

Such offers can create an incentive for potential customers to actually change their shopping habits and buy from you in the future. Then track what they buy and what offers they took advantage of. So you can meet your customers with the right ones in the future Marketing messages address to their loyalty to consolidate.

2. Recommendations

You can use the loyalty of an already won customer for yourself by asking them to give you a reference please. Existing customers are one of the most important resources for new customers. Therefore, you shouldn't be passive and wait for your customers to inspire their colleagues, friends and family about your company. Instead, take control and create one systematic approachto actively solicit referrals from your satisfied customers.

EXTRA: Referral marketing: Let your customers speak [+ checklist]

Integrate the Generation of recommendations in your sales process. Send emails to make sure customers are happy with their purchases. Then send another email asking for recommendations.

3. Contacting old customers

Check your contact list old customers. Reach out to these former clients you haven't done business with in a while. Create one for it regular schedule (e.g. quarterly) and select customers who have not bought for six months. Contact them by email, post, or phone. Create incentives with your advertising so that your customers will come back.

4. Network

Increase your Brand awarenessby meeting new people and telling them who you are and what you do for a living. Join the trade association of your local chamber of commerce and network organizations. accept Meetup events part.

If you own a local business, attending events can be a great opportunity to Networking be. Approach networking with a "how can I help you?" Attitude rather than thinking, "what's in it for me?"

5. Update your website

The Online search is the primary way for both consumers and B2B buyers to find new business. This means your website should be easy to find so that your customers will find you in their search. Review your company for:

  • your search engine marketing
  • Search engine optimization tactics and techniques
  • making sure your website is mobile friendly

EXTRA: Featured Snippets & FAQ Boxes: These SEO trends are important in 2020

Also yours Website design makes a difference. Too many graphics can Loading speed slow down your website, which leads to customers turning away. If you don't have the expertise, you can hire a website design company or SEO professional to help you.

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6. Cooperations

Work with companies that have similar customer bases but are not directly competitive. Then develop one strategyhow you can market your customers to one another to generate new business. This is a smart way to get new customers without spending a fortune.

For example, if you sell baby products, it would be a good idea to work with a company that sells maternity clothing cooperation.

7. Promote your expertise

By showing your industry knowledge, you can get to know your customers to arouse interest and even Generate enthusiasm. Not only does this help you get new customers, but more too sales to do with your existing customer base.

There are many ways you can reach out to potential new customers and clients good impression can leave:

  • participation in industry panels, webinars or workshops
  • Lectures at industry events or in front of groups that your target customer belongs to
  • the implementation of training courses.

This technique works especially well for B2B business owner.

8. Online reviews

Take advantage of Online ratings and review sites. In both the B2B and B2C worlds, consumers often turn to online reviews and review sites before making a purchase from an unfamiliar company.

EXTRA: Online ratings: Nine out of ten users can be influenced [study]

So make sure you keep an eye on these websites and any complaints react. Make the most of positive reviews by linking them on your website. Put up signage in your store to encourage customers to share their point of view. These recommendations are very meaningful and new customers will be more likely to try your business if they see the positive reviews.

9. Participation in community events

According to surveys, most people enjoy supporting local, independent businesses. Increase yours brand in your area through:

  • participating in charity events and organizations
  • a sponsorship of a local charity run
  • the organization of a holiday campaign with "toys for children"
  • the cooperation with a sports club in your city

All of this will raise your profile, which will help attract new customers.

10. Bring a friend

This idea is similar to the second point “Recommendation”. However, it requires that Involvement of customers. Offer "bring a friend" offers to get your loyal customers to introduce your company to their friends and colleagues. For example, a restaurant might offer an offer like "Buy one starter, get a second for free" to attract more customers.

Think of these strategies as a starter list. Vary your methods and add your own ideas. The key is to start now so that you can start selling to an expanded audience by the next year.

Rieva Lesonsky has no position in any of the stocks mentioned. We have translated it for you so that we can exchange ideas with our readers on relevant topics.

* This book tip contains commission links. If you shop through these links, we will receive a small commission. It doesn't change the price for you.

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