Marketing is everywhere What does that mean

Everywhere - to be found everywhere

Uberall is helping companies get more customers off the street and into local stores. With the location marketing cloud from the Berlin start-up, companies can strengthen their personal interactions with customers and, thanks to a standardized online presence, generate more sales in brick-and-mortar stores.

As a source of inspiration, the founders used deal platforms five years ago, which at that time were already busy finding online customers for offline business. Uberall has set itself the task of expanding this approach and combining online and offline in a meaningful way.

"Customer reviews that can be viewed online are crucial for many consumers when they later purchase a product or service in a local business," says Florian Huebner, founder and co-CEO of Uberall. "A good online company reputation for each individual location is therefore extremely important."

© Everywhere

Everywhere dashboard

The result is the Location Marketing Cloud: a central tool with which companies can control their digital presence and their online reputation from one place. Via the cloud, companies can manage their customer ratings in real time and ensure that they can be found quickly and reliably across all common apps, websites, search engines, social media, and map and navigation services - whether via mobile, voice or desktop.

On a growth path

Uberall works with around 1,500 customers worldwide at more than 700,000 locations. The company cooperates with large direct customers as well as with many SMEs through various distribution partners such as publishers or hosting companies. Uberall's customers in Germany include McDonalds (DE), Karstadt, Thyssenkrupp, Shell and Deutsche Post. The Berlin company is on a growth course and is massively promoting its internationalization. Just recently, Uberall announced the acquisition of location marketing company Navads and the increase of its Series B funding to $ 50 million.

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The trade 02/2021

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