Which MNC companies are hiring digital marketers
Intercultural marketing in the digital age
International Marketing Strategy Globalization Standardization and Differentiation in Marketing Cultural Challenge in Marketing Motives and Challenges of Internationalization International Brand Management Ethnomarketing Chinese Muslims Platform Economy Culture Factor Global Brands Global Brands Analyze Customer Needs International Negotiation
Authors and affiliations
- 1.University of Applied ManagementIsmaningGermany
About the authors
Prof. Dr. Doris Gutting has been teaching marketing and intercultural management since 2003, and has been a professor at the Ismaning University of Applied Management since 2007. Before that, she worked for a consulting firm and as Marketing Communications Director for a company in Singapore.
- Book Title Intercultural Marketing in the Digital Age
- Book subtitle strategies for global market success
- Authors Doris Gutting
- DOIhttps: //doi.org/10.1007/978-3-658-29429-8
- Copyright InformationSpringer Fachmedien Wiesbaden GmbH, part of Springer Nature2020
- Publisher NameSpringer Gabler, Wiesbaden
- eBook Packages Business and Economics (German Language)
- Softcover ISBN978-3-658-29428-1
- eBook ISBN978-3-658-29429-8
- Edition Number1
- Number of PagesXIII, 216
- Number of Illustrations1 b / w illustrations, 0 illustrations in color
- Buy this book on publisher's site
- What do you know about solar panels
- Which is almost never worth the cost
- Are working class teachers
- How is intuition defined
- Why is Apple making their phones expensive
- Is there a problem of being evil with God
- What does root pig or dying mean?
- Which phone should I never buy?
- Does Facebook advertising work for brokers
- Should I send my child to school?
- Who was the funnest authority figure
- Is trading easy or difficult
- 20 days of water fasting are dangerous
- Is distilled water better than spring water
- Is bipolar disorder hereditary
- What are different types of Thai food
- Does the space have mass?
- Older men like gay men
- What is the best call center company
- Will people hate me for being ugly
- What should I know before changing schools
- Is the Sharia law inhuman?
- What if you never find your passion
- Is a coin toss really 50 50