Is it worth learning finance in 2020

Amazon share: is the turbo starting again?

Online trading is booming, and Amazon shares are soaring. How much air is there left?

Hardly any other large, global company has changed more than Amazon over the past few years. Founded in 1994 by Jeff Bezos as an online bookseller, the company is now a global conglomerate. Amazon is not only the largest retail company, but also successful in the cloud business, voice control and cargo planes, tablet computers, ad sales and much more. Without the expansion of the business fields, Amazon would be a long way from an annual turnover of gigantic 280 billion US dollars (in 2019) and Jeff Bezos would not be the second richest person in the world behind Tesla founder Elon Musk. Of course, the price of the Amazon share also benefited from this strategy.

The corona pandemic also helped last year. The Amazon share is without a doubt a corona winner. If the price fell sharply at the beginning of the pandemic in spring 2020 in line with the entire stock market, investors quickly recognized that “lockdown” and “keep your distance” is a great opportunity for all those companies that deliver products directly to the door of their apartment. Since mid-March 2020, the Amazon share has therefore only known one direction: steeply upwards. The price rose by around 90 percent from the beginning of the year to summer 2020. At its peak, the share cost almost 3,000 euros, in the weeks that followed it fell slightly, and since then the price has moved sideways at around 2,700 euros. What's next?

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Amazon exceeds expectations

The sideways movement can hardly be explained by the fantastic business figures: In the third quarter of 2020, sales rose by 37 percent compared to the same period of the previous year to 96.1 billion US dollars (82.3 billion euros) - and with the tripling of its profit to 6.3 The company hit a record $ billion in the quarter. The good news didn't help Amazon stock, however.

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The record profit is also impressive because Corona-related not only increased sales, but also costs at online retailers. After all, growth has to be financed. For example, the number of employees (full-time and part-time) rose by 400,000 to more than 1.1 million in 2020 by the end of September.

In addition, the company continues to earn well from its flourishing cloud business Amazon Web Services (AWS) with IT services and storage space on the network. Here, too, Amazon benefited from the corona pandemic, as more people worked in the home office and accessed their data in the company via the network.

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Positive outlook for the Amazon share

Presumably, Amazon will not continue to grow at this rate. But the company doesn't have to worry about a slump after the end of the corona pandemic. Because the acceptance of online trading has grown in the pandemic. Many consumers who have previously mainly bought stationary have made the switch. And many are likely to stay with the market leader in the long term because of the simplicity of the ordering and delivery process.

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The corona crisis also showed the potential of Amazon and thus the Amazon share. And that is far from being exhausted. According to a Statista market forecast, the number of global e-commerce users will rise to 4.65 billion by 2024. In 2019 it was 3.2 billion. E-commerce sales are expected to be around EUR 2.1 trillion in 2020 and, according to the forecast, reach around EUR 2.9 trillion by 2024. This corresponds to an expected annual sales growth of 8.2 percent.

Mobile devices are playing an increasingly important role in this. Worldwide online sales generated via smartphones amounted to 1.36 billion US dollars in 2017, and in 2021 it should be 3.5 billion US dollars. Incidentally, the pioneers of this development are the people in the Asia-Pacific region. In Indonesia, for example, around 76 percent of all people make online purchases using mobile phones.

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In addition, Amazon boss Jeff Bezos is constantly opening up new lucrative business areas for his company - such as financial services with Amazon Pay. In India, reports the news agency Reuters, Amazon now also wants to offer gold investments and insurance. Amazon recently entered the self-driving car business with the takeover of the robot car developer Zoox.

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Which speaks against buying the Amazon share

An argument against buying, for example, is that not only investors around the world have an eye on the Amazon share, but also cartel watchdogs. The increasingly monopoly-like structures in online trading are a thorn in the side of many competition watchdogs. Amazon is already facing several antitrust investigations in the USA and Europe. Among other things, Amazon is accused of behaving in an anticompetitive manner towards smaller retailers on its own sales platform. Massive fines or even a curtailment of the business model could result. In the worst case, the political pressure to break up the company increases.

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Conclusion: Amazon share

In the short term, there is little to prevent the Amazon share from resuming its rise after a pause in the past few months. Although the share price has already doubled since mid-March, the clear majority of analysts are optimistic about the Amazon share.

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Because Amazon shares have a high nominal value, a share split could be pending - as Apple and Tesla did last year. That would make the stock visually cheaper and more affordable to more people. That could also drive the course further.

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In addition: Online trading continues to grow worldwide, and the market leader, and with it the Amazon share, will probably continue to participate strongly in this growth in the future.

However: The monopoly-like position of Amazon could bring the competition guardians against the company worldwide. That could have a negative impact on the price of the Amazon share.

Costs, options & Co .: The depot comparison

If you want to buy an ETF or shares, you need a securities account. You can find an overview of the most important providers in the table below, further detailed information in the large depot comparison.

Portfolio comparison for stocks and ETFs: portfolio fees, costs for orders and more


Order fees

Custody fees

Savings plan fees

Which trading venues are available?

Number of tradable stocks, ETFs, funds, savings plans, crypto assets

Stocks on weekends trade at Lang & Schwarz

What is the minimum order volume?

Web application / trading app

Demo account to practice




Suitable for

Button link

intuitive app (no desktop offer available)

Stocks, ETFs and derivatives are traded without order commissions; only third party costs of 1 euro


More than 4,000 stocks and ETFs can be saved permanently free of charge

LS Exchange; for ETFs: iShares

8,500 stocks and ETFs, more than 4,000 stock and ETF savings plans, 40,000 warrants, knock-out products and factor certificates

only app


attractively priced

no web application available, just a trading platform for stocks

Mobile phone users who also want to invest little money

Design is reminiscent of social media platforms with social trading as a core feature

around 2,000 shares free of commission; Spread fees 0.09 percent; Conversion fees, as it is traded in US dollars; Withdrawal fee five US dollars

no custody fees; only those who do not log in for twelve months pay 10 US dollars per month

no savings plans available

There are 17 trading venues for stocks, such as the US stock exchanges Nasdaq (511 stocks) and NYSE (825), Frankfurt (119), London (367)

2,000 stocks, many ETFs, other stocks and many other products as derivatives, 16 crypto values

$ 50; Copy-Value $ 500



Social trading: investors exchange market and stock exchange information on request; 16 cryptocurrencies; Minimum deposit when opening an account 500 euros

learning from others is easy; Exercise function

somewhat confusing price structure, which is only available in detail in English; relatively few stocks; no savings plans

Trendsetters who want to try modern investment techniques

new on the market, therefore modern and fresh design

Free of charge for orders with a trading volume of at least 500 euros via Gettex and for derivatives in direct trading with four partners; 1 euro with the same conditions at Lang & Schwarz; Order volume below EUR 500 and at other German trading venues: EUR 4

Free custody account management, but negative interest (0.5 percent) on the clearing account if more than 15 percent of the investment is available as cash over the quarter

280 ETFs eligible for savings plan free of charge; 351 ETFs eligible for savings plan with 0.2 percent (at least 0.80 euros) per execution

all German regional exchanges, Xetra, Tradegate, Quotrix, Gettex, Lang & Schwarz; another 16 partners for over-the-counter trading; 23 foreign stock exchanges

all stocks, funds, ETFs, certificates, leverage products, bonds that are listed on German stock exchanges; additional shares abroad; more than 600 ETFs are also eligible for savings plans

Saturday 10 a.m. to 1 p.m., Sunday 5 p.m. to 7 p.m.

web application only


Comprehensive range of securities with low order fees, some even free of charge

Fees for clearing account (0.5 percent per year) as soon as the total exceeds 15 percent of the deposit value

Bargain hunters who can do without trading via mobile phone

tidy application despite a large selection of products

commission-free; no flat rate for third-party costs

free custody account management, but negative credit interest of 0.5 percent

no savings plans available

Tradegate, LS Exchange, Quotrix; 4 over-the-counter partners

more than 500,000 securities, including 7,300 stocks from 52 countries, approx. 1,000 ETFs and ETCs as well as certificates, warrants, leverage products; also crypto values: Bitcoin, Ethereum, Litecoin, Ripple, Bitcoin Cash

500 euro; 50 euros for cryptocurrencies



5 cryptocurrencies

free stock trading, cheap crypto trading

Minimum order volume, only three trading venues, negative interest on clearing account, no savings plans

Price-conscious investors who don't want to put any change

The app and desktop version are understandable and seem like a single piece

in the first year 3.90 euros per order on all German stock exchanges; then 4.90 euros plus 0.25 percent on the order volume (min. 9.90, max. 59.90 euros); plus trading venue fee (min. 1.50 or 2.50 euros) and third-party fees

free deposit for three years; then linked to activities; otherwise 1.95 euros per month

For ETF, share and certificate savings plans, there is no issue surcharge, but a commission of 1.5 percent of the order volume per security and execution

all German trading venues; 16 partners for OTC trading; 12 foreign exchanges

14,500 stocks, 1,500 ETFs, 32,500 funds, 629,000 warrants, 1,085,000 certificates and 62,500 bonds

Saturday 10 a.m. to 1 p.m., Sunday 5 p.m. to 7 p.m.



free trading software (Pro-Trader); API interface for external software

many trading venues with a large product portfolio and extras

high order fees from the second year

Comfort-oriented investors who appreciate many options

simple and clear

no order fees in the first six months at Tradegate, L&S, Baader Bank, thereafter 5.90 euros per order plus trading venue fee (for the above 2 euros) and third-party fees; Minimum total costs on German stock exchanges between 7.90 and 11.32 euros per order

Custody fee of 0.1 percent on the market value of the securities in custody; negative credit interest of 0.5 percent

250 selected ETF savings plans free of charge; further savings plans per execution 1.50 euros

all German regional exchanges, Xetra, Tradegate, Gettex, L&S Exchange; another 16 partners for over-the-counter trading; 11 foreign trading venues

8,500 stocks and ETSs, more than 1,000 ETF savings plans, 5,000 funds (including ETFs); also derivatives and CFDs



Favorable conditions (0 to 3.90 euros per trade) for certificates and warrants from seven partners; many training videos

makes securities trading easy and understandable for beginners

Deposit fees, negative interest on clearing account

Fans of warrants and beginners who start trading cheaply

Easy to understand desktop application; App a little confusing because it is not a pure trading app

Stock orders EUR 3.95 in the first year when trading via Tradegate; otherwise at least 9.95 euros per trade, max. 69 euros; many funds and ETFs with no fees


270 ETF savings plans for free; all other ETF savings plans: 1.5 percent per savings plan execution; for equity funds: 1.5 percent plus mostly issuing fee

all German regional exchanges, Xetra, Tradegate; more than 20 foreign exchanges, more than 20 partners for over-the-counter trading

20,000 stocks and 7,000 funds (including ETFs); in addition, numerous bonds, currencies and commodities

Saturday 10 a.m. to 1 p.m., Sunday 5 p.m. to 7 p.m.



free trading software (ActiveTrader); API interface for external software

many trading venues with a huge product portfolio and extras

high order fees from the second year

Comfort-oriented investors who appreciate many options

Understandable texts, airy design

4.90 euros plus 0.25 percent of the market value, a maximum of 69.90 euros


all ETF savings plans for 0 euros; many share and fund savings plans from 1 euro, otherwise usually 1.75 percent of the market value

all German regional exchanges, Xetra and Tradegate; Stocks can also be traded in the US and Canada; Certificates & Co. also over the counter with 12 partners

all stocks, funds, ETFs, certificates, leverage products, bonds that are listed on German stock exchanges; additional shares abroad (USA, Canada); Number of savings plans: 720 ETFs, 640 funds, 480 stocks, five commodity certificates



inexpensive savings plans, all ETF variants free of charge

Trading on stock exchanges outside of Germany is limited to a few trading venues

Savings plan lovers and shareholders without exotic country preferences

somewhat dusty design, the owner Commerzbank looks much fresher

5 euros for all securities on German trading venues plus 2 euros trading venue fee (plus costs for Xetra and regional exchanges); for US trading venues 10 euros plus 5 euros trading venue fee

negative credit interest of 0.5 percent for more than 250,000 euros on the clearing account

all available savings plans (around 200) for an execution fee of 1 euro; 50 to 500 euros savings rate

all German regional exchanges, Xetra, Tradegate, Quotrix, Lang & Schwarz; another 14 off-exchange partners US stock exchanges NYSE, Nasdaq, AMEX

all stocks, funds, ETFs, certificates, leverage products, bonds that are listed on German stock exchanges; additionally all securities of the three major US stock exchanges

web application only


simple price overview, comprehensive range of securities

no trading via app

Onvista fans who have cherished the website for a long time

is more aimed at professionals and offers many analysis tools

Usually 0.1 percent on the order volume with a minimum (examples: Tradegate 2 euros; Frankfurt: 5 plus at least 2.52 euros), shares on US stock exchanges cost 1 cent per share (at least 2 US dollars, maximum 1 percent of the trading volume )

only in the case of inactivity for more than a month and a deposit value below EUR 1,000: EUR 1 per month

Savings plans only through partner ebase (registration required)

Xetra, Frankfurt, Stuttgart, Tradegate and around 130 foreign stock exchanges; over-the-counter trading on the US stock market

More than 1.2 million tradable securities, stocks, ETFs, futures, options, warrants and many more exchange-traded securities and derivatives



expandable with external software; Minimum deposit when opening an account 2,000 euros; only one payment / month free of charge (otherwise 1 or 8 euros), no automated tax transfer

extensive security selection; various tools and order options for professionals

Real-time prices are chargeable, no separate savings plan offer, over-the-counter trading is very limited

Ambitious investors and professionals

also manageable for beginners

Gettex: EUR 0.99 per order or flat rate from EUR 2.99 per month with an unlimited number of securities purchases and sales as well as ETF savings plan executions; 3.99 euros per order for Xetra trading


if you opt for the flat rate fee of 2.99 euros per month, you will receive all savings plans free of charge; otherwise only one savings plan is free, each additional one costs 99 cents

Gettex, Xetra

4,000 stocks, 1,300 ETFs and ETF savings plans, 2,000 managed funds

Gettex only: 250 euros; Savings plans from 25 euros per month



low costs, attractive price model for active traders (only Gettex)

Minimum order volume at Gettex, only two trading venues, no derivatives

Cost-conscious high-volume traders who limit themselves to traditional investments

renounces design finesse, the focus is on the information

4.99 euros plus 0.25 percent of the order value (min. 8.99 euros to max. 54.99 euros); plus EUR 0.99 trading platform fee in Germany; Discount depending on the number of annual transactions from ten percent for 100 transactions to 80 percent for 5,000 transactions

Free custody account management for at least one transaction per quarter or assets of at least 10,000 euros, otherwise 11.97 euros per quarter

Many Deka ETF savings plans and 16 UBS ETF savings plans free of charge, all others and share savings plans: order fee of 2.5 percent per savings plan rate

all German regional exchanges, Xetra, Quotrix, Tradegate, Lang & Schwarz, L&S Exchange; another 17 over-the-counter partners; 29 foreign stock exchanges

9,000 stocks, 12,000 funds, 2,000 ETFs, 20,000 bonds, 1.3 million leverage products, plus stock savings plans, ETFs eligible for savings plans, funds and certificates

Saturday 10 a.m. to 1 p.m., Sunday 5 p.m. to 7 p.m.



Discount model for order fees

Trading on numerous stock exchanges

relatively high order fees, expensive savings plans

Sparkasse customers and users who appreciate many options

slightly outdated optics

10 euros per domestic order up to 10,000 euros, above 25 euros; for foreign execution venues, the cost per order is EUR 20 or EUR 35; Third-party fees are added to orders that are not processed via the Tradegate trading center


1.50 euros per savings plan execution, less or free of charge for special offers for a certain period of time

all German regional exchanges, Xetra, Quotrix, Tradegate; another 12 partners for OTC trading; 31 foreign stock exchanges

more than 1.5 million tradable securities including 22,000 funds and 2,000 securities savings plans, including 115 ETF savings plans



Trading on numerous stock exchanges, simple fee structure

high order fees

DKB customers and users who appreciate many options

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